航空知识杂志社的新媒体探索之路

发布时间：2018-05-18 16:09

  本文选题：科技期刊 + 新媒体　； 参考：《科技与出版》2017年05期

【摘要】：面对新媒体市场份额超越传统媒体的现实,探索与新媒体的融合发展才能保持科技期刊的影响力和话语权。文章介绍了航空知识杂志社在数字出版、传统网站、手机刊、移动微传播等新媒体领域的探索和实践,认为面对新媒体的冲击,传统科技期刊在立足做好自身的同时,要顺应媒体发展趋势,抓住机遇,扩展思路,利用新媒体手段更好地传播科技知识和信息。
[Abstract]:Facing the new media market share surpasses the traditional media reality, the exploration and the new media fusion development can maintain the science and technology periodical influence and the speech right. This paper introduces the exploration and practice of aviation knowledge magazine in the field of new media such as digital publishing, traditional website, mobile phone publication, mobile microcommunication and so on. It is believed that in the face of the impact of new media, the traditional sci-tech periodicals are doing their own good job at the same time. We should conform to the trend of media development, seize the opportunity, expand our thinking, and better disseminate scientific and technological knowledge and information by means of new media.
【作者单位】： 北京航空航天大学文化传媒集团;
【基金】：2014年度财政部文化产业发展专项资金“基于移动终端的多媒体出版平台建设”项目
【分类号】：G206;G239.22
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本文编号：1906508