《财经》报网互动研究

发布时间：2018-05-21 08:23

本文选题：《财经》 + 《财经网》　；参考：《中国青年政治学院》2010年硕士论文

【摘要】： 截至2009年12月31日,我国网民数达到3.84亿人。互联网普及率达28.9%。数字化、信息化是这个时代最为鲜明的特征。媒介之间的界限日渐模糊,媒介形态、传播渠道渐趋融合。这些都为媒介研究提供了崭新视角。面对媒介融合的传播环境。报人们清醒地认识到,要想继续生存、发展下去,就必须改革原有发展路径,吐故纳新。走多媒介融合之路,建设自己的报纸网站并积极开展报网互动。作为一种传媒现象,报网互动已经引起传媒研究者的关注。如何通过报网互动实现传统媒体和新媒体的优势互补,从而共同良性发展,是值得探索的问题。本文通过研究《财经》报网互动,希望为杂志与网站的互动提供一些经验。本文整体分为六部分。前言部分说明研究意义,研究现状和研究方法。第一部分,介绍报网互动的一般情况,包括其内涵、演进与问题等。第二部分介绍《财经》杂志与《财经网》互动的背景,对互动的原因进行了一些具体分析。第三部分分析《财经》杂志与《财经网》互动的形式,主要集中在内容和受众方面;其中以08年的地震报道作为案例,详细分析了突发事件报道中的互动。第四部分从生产流程、传播活动和新闻从业者三个方面,分析了《财经》报网互动的影响。最后,分析《财经》报网互动的困境与发展前景,并介绍了国外的一些相关经验。
[Abstract]:As of December 31, 2009, the number of Internet users in China reached 384 million. Internet penetration rate reached 28.9%. Digitization, informationization is the most vivid characteristic of this time. The boundary between the media is increasingly blurred, media form, communication channels gradually converge. All these provide a new perspective for media research. Facing the communication environment of media fusion. The newspaper people soberly realize that if they want to survive and develop, they must reform the original development path and put forth new ideas. Take the road of multi-media integration, build their own newspaper website and actively carry out the newspaper network interaction. As a media phenomenon, newspaper-net interaction has attracted the attention of media researchers. How to realize the complementation of the advantages of traditional media and new media through the interaction of newspaper and net is a problem worth exploring. By studying the interaction between newspaper and website, this paper hopes to provide some experience for the interaction between magazine and website. This paper is divided into six parts. The preface explains the significance of the research, research status and research methods. The first part introduces the general situation of newspaper-net interaction, including its connotation, evolution and problems. The second part introduces the background of the interaction between Caijing magazine and Caijing. The third part analyzes the form of interaction between Caijing magazine and Caijing net, mainly focusing on the content and audience, and taking the earthquake report of 2008 as a case, the interaction in the emergency report is analyzed in detail. The fourth part analyzes the influence of newspaper interaction from three aspects: production process, communication activities and news practitioners. Finally, the paper analyzes the predicament and development prospect of the interaction between newspaper and net, and introduces some relevant experiences of foreign countries.
【学位授予单位】：中国青年政治学院
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G230.7

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