媒介融合背景下中小学教辅“复合出版”策略研究

发布时间：2018-05-22 07:40

  本文选题：媒介融合 + 复合出版　； 参考：《山西农经》2016年12期

【摘要】：在我国出版领域,教辅类出版占有相当大的市场份额,其中中小学教辅是教辅出版市场中的主要产品类型。中国有中小学生2亿多人,中小学校近40万所。在中国应试教育的大环境里,教辅的使用数量庞大、利润丰厚,吸引着大量出版社和图书出版机构趋之若鹜。
[Abstract]:In the field of publishing in China, teaching auxiliary publishing occupies a considerable market share, among which primary school teaching auxiliary is the main product type in the teaching auxiliary publishing market. China has more than 200 million primary and middle school students and nearly 400000 primary and secondary schools. In the environment of examination-oriented education in China, the use of teaching aids is huge and profitable, attracting a large number of publishers and book publishing institutions.
【作者单位】： 吉林教育出版社;
【分类号】：G237.9
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本文编号：1921132