国内众筹出版模式研究

发布时间：2018-05-23 10:38

本文选题：众筹 + 运营　；参考：《上海师范大学》2017年硕士论文

【摘要】：随着互联网技术的不断革新,社会化网络媒体的蓬勃发展不仅提高了公众对于参与新闻出版的生产与互动能力,而且传统的新闻出版生产模式也面临着数字化的挑战,已然不能适应当前“互联网+”背景下新型的社会发展与公众需求。将商业金融领域的众筹模式引入新闻出版而出现的众筹出版模式是对传统出版生产模式的突破和创新,是利用群体智慧和资金产生的新的出版运营方式。本文基于在“互联网+”的大背景下,力求通过最新的事实报道和行业动态,结合相关专业理论和实际案例,研究基于群体智慧的众筹出版模式,通过对多种出版形式与出版内容的研究,探索出适合我国国情的众筹出版创新模式。本文全面论述了众筹出版在国内外互联网技术不断革新下的诞生背景,从出版创新的角度由众筹出版现有的研究入手,详细分析并总结了众筹出版的缘起以及概念特征。随后通过基于众筹出版平台,对多种众筹出版形式与出版内容进行案例分析,总结出在当前条件下适合我国国情的众筹出版运营模式。最后是对众筹出版未来的思考。本文通过对基于群体智慧以及资金的众筹出版模式进行综合论述,本文希望填补当前专题研究的空白,充实众筹出版的研究内容,在前人的研究基础上更进一步。
[Abstract]:With the continuous innovation of Internet technology, the vigorous development of social network media not only improves the ability of the public to participate in the production and interaction of news and publication, but also faces the challenge of digitalization. Can not adapt to the current "Internet" background of new social development and public needs. The crowdfunding mode in the field of commercial finance is a breakthrough and innovation to the traditional publishing production mode, and it is a new mode of publishing operation by using the collective wisdom and funds. Based on the background of "Internet", this paper tries to study the crowdfunding publishing model based on group intelligence through the latest factual reports and industry trends, combined with relevant professional theories and practical cases. Through the study of various publishing forms and contents, the innovative mode of crowdfunding publishing suitable for China's national conditions is explored. This paper discusses the birth background of crowdfunding publishing under the constant innovation of Internet technology at home and abroad. From the point of view of publishing innovation, this paper analyzes and summarizes in detail the origin and conceptual characteristics of crowdfunding publishing. Then, through the case analysis of various crowdfunding publishing forms and contents based on the crowdfunding publishing platform, this paper summarizes the operation mode of crowdfunding publishing which is suitable for our country under the current conditions. The last part is the thinking about the future of crowdfunding publishing. Through a comprehensive discussion on the mode of crowdfunding publishing based on group intelligence and funds, this paper hopes to fill in the gaps in the current thematic research, enrich the research content of crowdfunding publishing, and make further progress on the basis of previous studies.
【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G230.7

【参考文献】