基于移动应用的数字出版物研究

发布时间：2018-05-23 20:21

本文选题：数字出版 + 移动应用　；参考：《武汉理工大学》2012年硕士论文

【摘要】：随着现代社会经济与科学技术的飞速发展,人们的阅读习惯也慢慢发生变化,尤其是数字出版物的移动应用方面,在科技水平高度发展的今天,移动化的阅读方式也越来越受到人们的欢迎。众所周知,数字出版物在移动应用方面的发展也十分迅猛,人们在各种移动终端上进行阅读的现象十分普遍。这些年来,数字出版物的移动应用发展在整个数字出版的发展过程中也举足轻重。在数字出版物的移动应用迅猛发展的今天,对其移动应用的分类以及其业务模式、发展概况的分析具有十分重大的意义。本文结合理论以及相关案例和实务,对各种数字出版物移动应用方面进行探索与分析,为我国数字出版物移动应用能好地发展提供相关的启示。本文从数字出版物的各种移动应用迅速发展的背景出发,将文章分为七个章节来进行论述。主要内容如下：第一部分为绪论,主要介绍了文的研究目的、研究意义、研究方法及同类研究综述以及它的创新点。第二部分中,首先在时代背景下对数字出版和数字出版物的概念进行了阐述,然后对它的移动应用方面进行了分类。第三部分,以新概念英语为例子,来分析传统纸质书的多媒体移动经营模式,在这里也对传统纸质书的移动应用方面的利弊作出分析。第四部分,以愤怒的小鸟为例子,分析了网络游戏到移动应用方面的经营模式和盈利方式。第五部分,重点对以微小说为主的微出版物的发展进行了讨论,以及对它的传播运作模式进行分析。第六部分,以盛大文学为例子,对网络文学到移动应用的经营特征和盈利障碍进行讨论分析。第七部分,综合前几章的分析,对我国数字出版移动应用的发展面临的问题进行了总结,并对今后如何让数字出版移动应用更好地发展提出了一些建议。
[Abstract]:With the rapid development of modern society, economy and science and technology, people's reading habits are gradually changing, especially in the mobile application of digital publications, today, when the level of science and technology is highly developed, Mobile reading is becoming more and more popular. As we all know, the development of digital publications in mobile applications is also very rapid, and it is very common for people to read on various mobile terminals. In recent years, the development of mobile applications of digital publications has played an important role in the development of digital publishing. With the rapid development of mobile applications of digital publications, it is of great significance to analyze the classification of mobile applications and their business models. Based on the theory, relevant cases and practice, this paper explores and analyzes the mobile applications of various digital publications, and provides relevant enlightenment for the development of mobile applications of digital publications in China. Based on the rapid development of various mobile applications of digital publications, this paper is divided into seven chapters. The main contents are as follows: The first part is the introduction, mainly introduces the research purpose, research significance, research methods, similar research review and its innovation. In the second part, the concepts of digital publishing and digital publication are expounded under the background of the times, and then its mobile applications are classified. The third part, taking New concept English as an example, analyzes the multimedia mobile management mode of traditional paper books, and analyzes the advantages and disadvantages of the traditional paper books' mobile application. The fourth part, taking Angry Birds as an example, analyzes the business model and profit mode from online games to mobile applications. In the fifth part, the author discusses the development of micro-publication based on micro-fiction and analyzes its mode of communication. The sixth part, taking Shanda literature as an example, discusses the management characteristics and profit barriers of network literature to mobile applications. The seventh part, synthesizing the analysis of the previous chapters, summarizes the problems facing the development of the mobile application of digital publishing in China, and puts forward some suggestions on how to develop the mobile application of digital publishing better in the future.
【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G230.7

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