Z杂志社发展战略研究

发布时间：2018-05-24 01:53

本文选题：教育类期刊 + 期刊出版单位　；参考：《天津大学》2010年硕士论文

【摘要】：随着社会主义市场经济体制的逐步完善,加之国家对报刊行业改革及事业单位改制的进一步推动,大多数原属事业单位体制的教育类期刊出版单位都陷入了经营困境,本文的研究对象Z杂志社就属于这一类单位的典型代表。如何走出目前的经营困境,如何在市场经济体制内立足继而发展,就成为了Z杂志社及同类期刊出版单位的头等大事。本文以Z杂志社发展战略方案及具体实施方案为研究课题,从Z杂志社具体情况出发,全面分析了Z杂志社内外部环境,运用战略管理研究工具,对Z杂志社的发展战略问题进行了研究,并为Z杂志社制定了企业今后五年的发展规划,并基于这一发展规划提出了今后五年Z杂志社不同发展阶段的优选战略。最后,本文尝试着为Z杂志社发展战略确定了一系列具体实施方案,并对发展战略中重点和难点问题进行了分析,提出了自己的解决方案,力图为企业经营者提供一种思路和一些可做参考的理论指导。
[Abstract]:With the gradual improvement of the socialist market economy system and the further promotion of the reform of the newspaper and periodicals industry and the reform of the institution system, most educational periodical publishing units that belong to the institution system have fallen into a business dilemma. Z magazine, the object of this paper, is a typical representative of this kind of unit. How to get out of the current management dilemma and how to establish a foothold in the market economic system and then develop has become the top priority of Z magazine and the same periodical publishing units. This article takes Z magazine's development strategy plan and its concrete implementation plan as the research subject, from Z magazine's concrete situation, comprehensively analyzes Z magazine's internal and external environment, uses the strategy management research tool, This paper studies the development strategy of Z magazine, and formulates the development plan for Z magazine in the next five years. Based on this development plan, the optimal selection strategy of Z magazine in different stages in the next five years is put forward. Finally, this paper attempts to determine a series of specific implementation plans for Z magazine development strategy, and analyzes the key and difficult problems in the development strategy, and puts forward its own solution. Try to provide a kind of train of thought and some theory guidance that can make reference for the enterprise operator.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G231-F

【参考文献】