出版精神与出版品牌构建研究

发布时间：2018-05-24 12:30

本文选题：出版精神 + 出版品牌　；参考：《河南大学》2012年硕士论文

【摘要】：出版业是文化产业的重要组成部分，在国家文化软实力建设中占据着举足轻重的地位。党的十七届六中全会提出，要创作生产更多无愧于历史、无愧于时代、无愧于人民的优秀作品，以此为文化繁荣发展的重要标志。要构建现代文化产业体系，形成公有制为主体、多种所有制共同发展的文化产业格局。这对出版业来说，是一个重要的发展机遇。综观我国出版业的总体情况，改革开放30余年来，我国出版业得到了快速发展壮大，已是名副其实的出版大国，但综观全球的出版格局，，远非出版强国。2010年伊始，全国新闻出版工作会议就明确提出了今后10年“向新闻出版强国迈进”的目标，要实现出版业的长久发展，必须构建强有力的出版品牌。拥有出版品牌，就意味着拥有了知名度和信誉度，拥有了读者和市场，就获得了广泛的影响力和长久的生命力。回顾出版史上诸多名社的发展历程，环顾当今出版业中的翘楚，无一例外地发现这些大社、强社在构建自身的品牌过程中，有一双“无形的手”贯穿于内起关键作用，这就是出版精神。出版精神的内涵丰富，其形成和培育需要出版人有高尚的职业追求，需要发扬出版先贤的出版精神，需要在编辑出版实践活动中磨砺。出版品牌的构建对出版产业以致文化建设极其重要，出版品牌的构成具有多种因素，精品出版物、优秀出版人、出版社形象是重要的构成要素。从邹韬奋、张元济、胡愈之、巴金等老一辈出版家的出版理念及出版活动来看，他们一生求索并坚守的出版精神影响着我国近现代出版事业，催生了一部又一部优秀的作品，影响一代又一代出版人，推动着出版事业向前发展。中外名社的发展历程，证明出版精神与出版品牌之间相互支撑、密不可分。然而，近年来一些出版人和出版社片面追逐经济利益，不能正确处理社会效益和经济效益之间的关系，大量平庸化、同质化、低俗化图书出现，编校粗糙、错漏过多等现象时处可见，出版精神的缺失对整个出版业造成了消极影响，影响了出版业的声誉，阻碍了出版业的持续发展。针对这样的现实状况，在当前面对出版业转制、数字出版进程加快等新形势，探讨了新时期下亟需呼唤出版精神的回归，继承和发扬出版的文化使命感和社会责任感，积极面对出版改制带来的新情况，加大出版精神的培育，培养复合型人才，坚持以人为本，完善出版管理机制，建立考核制度，以构建适应新时期发展的出版品牌。
[Abstract]:Publishing industry is an important part of cultural industry and plays an important role in the construction of national cultural soft power. The sixth Plenary session of the 17th CPC Central Committee proposed that we should create and produce more works worthy of history, worthy of the times, worthy of the people's fine works, as an important symbol of cultural prosperity and development. We should construct a modern cultural industrial system and form a cultural industrial pattern in which public ownership is the main body and various forms of ownership develop together. This is an important development opportunity for the publishing industry. Looking at the overall situation of China's publishing industry, since the reform and opening up for more than 30 years, China's publishing industry has developed rapidly and has become a publishing country worthy of its name, but the global publishing pattern is far from being a publishing powerhouse. The National Conference on Press and publication has clearly put forward the goal of "striding into a powerful country in press and publication" in the next 10 years. In order to realize the long-term development of the publishing industry, a strong publishing brand must be constructed. Owning a publishing brand means having a reputation, a reader and a market, a wide range of influence and long-term vitality. Looking back on the development of many famous societies in the history of publishing, and looking around at the leaders in the publishing industry today, without exception, it is found that in the process of building their own brands, strong societies have a pair of "invisible hands" running through them to play a key role, This is the spirit of publishing. The spirit of publishing is rich in connotation, its formation and cultivation need the publishers have noble professional pursuit, need to carry forward the publishing spirit of the publishing sages, and need to hone in the practical activities of editing and publishing. The construction of the publishing brand is very important to the publishing industry and even to the cultural construction. The composition of the publishing brand has many factors, such as the excellent publication, the excellent publisher and the image of the publishing house. Judging from the publishing ideas and activities of the older generation of publishers, such as Zou Taofen, Zhang Yuanji, Hu Yuzhi, Ba Jin, and so on, the publishing spirit they have sought and adhered to throughout their lives has influenced our modern publishing cause and spawned one excellent work after another. Influence generation after generation of publishers, promote the development of publishing industry. The development course of Chinese and foreign famous societies proves that publishing spirit and publishing brands are mutually supportive and inseparable. However, in recent years, some publishers and publishing houses have been chasing economic interests one-sidedly, and can not correctly handle the relationship between social and economic benefits. A large number of mediocre, homogenous and vulgar books have appeared, and their editing has been rough. The lack of publishing spirit has a negative impact on the whole publishing industry, affects the reputation of the publishing industry and hinders the sustainable development of the publishing industry. In the face of the new situation, such as the transformation of publishing industry and the acceleration of digital publishing process, this paper probes into the urgent need to call for the return of publishing spirit in the new period, and to inherit and carry forward the cultural mission and social responsibility of publishing. Facing the new situation brought about by the reform of the publishing system, we should increase the cultivation of the publishing spirit, train the compound talents, adhere to the people-oriented approach, perfect the publishing management mechanism, and establish the examination system in order to construct the publishing brand which can adapt to the development of the new era.
【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G239.2-F

【参考文献】