湖南出版投资控股集团有限责任公司发展战略研究

发布时间：2018-05-25 13:40

本文选题：湖南出版投资控股集团 + 发展战略　；参考：《湖南大学》2011年硕士论文

【摘要】：企业发展战略是对企业发展的谋略,是对企业发展中整体性、长期性、基本性问题的谋划。2008年的金融危机给出版行业带来了经济局势上的挑战,也给出版行业带来了出版业战略转型的契机。在新的出版行业背景和条件下湖南出版投资控股集团有限责任公司(以下简称湖南出版投资控股集团)如何选择合理的发展战略、在夹缝中谋求生存和发展,已成当务之急。首先,本文介绍了湖南出版投资控股集团战略研究的背景,阐述了本文研究的理论意义和实际意义,回顾了国内外关于出版行业战略的相关研究,并提出了本文的研究思路和研究方法。其次,以湖南出版投资控股集团为研究对象,研究其发展过程以及出版行业市场的性质和特点,从政治、经济、社会和技术等方面对湖南出版投资控股集团的外部环境进行了综合分析,再从内部资源、内部能力等方面对湖南出版投资控股集团的内部环境进行分析研究,在此基础上运用SWOT分析了公司的优势、劣势、机会和威胁。根据战略分析的结果,确定企业可行的战略方向。战略选择上,采取主导业务以增长型战略为主,同时寻求其他投资机会也实施多元化发展战略。最后本文基于加快产权体制改革完善法人治理结构、创新管理机制并提升管理品质、优化人力资源管理、强化财务管理和树立品牌形象等方面,对湖南出版投资控股集团的发展战略作了初步设想,并提出了相应的实施措施。本文的研究表明,企业的发展战略决定了企业的发展方向与目标,明确企业应该进入或者退出哪些领域,明确自己在市场竞争中所处的地位,有利于提高企业的获利能力和经济效益,谋求给企业带来稳定的发展和不断的成功。通过对湖南出版投资控股集团发展战略研究,对其他国有企业的发展提供一个可参考的范本。
[Abstract]:The strategy of enterprise development is a strategy for the development of the enterprise. It is a plan for the overall, long-term and basic problems in the development of the enterprise. The financial crisis of.2008 years has brought the challenge to the publishing industry and brought the publishing industry a turning point in the strategic transformation of the publishing industry. Under the background and conditions of the new publishing industry, the Hunan Publishing Investment How to choose the rational development strategy of the holding Refco Group Ltd (hereinafter referred to as the Hunan Publishing Investment Holding Group) has become a top priority in the pursuit of survival and development in the gap.
First, this paper introduces the background of the study on the strategic research of the Hunan Publishing Investment Holding Group, expounds the theoretical and practical significance of this study, reviews the relevant research on the publishing industry strategy at home and abroad, and puts forward the research ideas and methods of this paper. Secondly, the research object is to study the investment holding group in Hunan. The nature and characteristics of the development process and the publishing industry market are analyzed comprehensively from the aspects of political, economic, social and technical aspects of the external environment of the Hunan Publishing Investment Holding Group, and then the internal environment of the Hunan Publishing Investment Holding Group is analyzed from the internal resources and internal capabilities. On this basis, the SWOT is applied to the investment holding group. The advantages, disadvantages, opportunities and threats of the company are analyzed. According to the results of the strategic analysis, the feasible strategic direction of the enterprise is determined. In the strategic choice, the dominant business is based on the growth strategy, and the other investment opportunities are sought, and the diversification strategy is also implemented. To innovate management mechanism and improve management quality, optimize human resource management, strengthen financial management and establish brand image, the development strategy of Hunan's Publishing Investment Holding Group is preliminarily conceived, and corresponding measures are put forward.
The research of this paper shows that the development strategy of the enterprise determines the direction and goal of the development of the enterprise. It is clear that the enterprise should enter or withdraw from the field, clear the position of its own in the market competition, improve the profitability and economic benefit of the enterprise, and seek to bring stable development and continuous success to the enterprise. The development strategy of Nan Publishing Investment Holding Group provides a reference model for the development of other state-owned enterprises.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G239.2-F

【参考文献】