1902-1932商务印书馆企业文化研究

发布时间：2018-05-25 19:45

本文选题：商务印书馆 + 环境分析　；参考：《西南大学》2011年硕士论文

【摘要】：商务印书馆是中国近代最大的民营出版机构,在近代30多年的风雨历程中取得了多方面的成就,其中极为突出的一个方面就是自发自觉地践行了现代企业科学所推崇的企业文化理论,成就斐然。本文从商务印书馆在近代出版业历程中最为辉煌的1902年—1932年入手,对商务印书馆在全盛时期的企业文化建设进行了细致的梳理并作出自己的思考。以下是本文的基本结构和主要内容：第一章绪论主要介绍论文选题的缘起,研究的现状,研究时间的界定和论文思路及创新点。第二章首先简要介绍了商务印书馆在20世纪前三十年的发展历程和取得的成就。其次对作为本文理论基础的现代企业文化理论观点做了介绍并对其主要层面：精神、物质、制度和行为的含义和功能进行了论述,最后试图寻找到历史悠久的商务印书馆在企业文化建设方面与现代企业文化理论的契合点。第到章本文主要从社会思想文化、市场竞争状况和人才战略因素三个方面入手,分析了20世纪初三十年商务印书馆企业文化建设的背景环境。第四章是本文的重点部分,整章以现代企业文化理论为指导,以商务印书馆在研究时段内的发展事实为基础,着重从商务印书馆核心出版理念,企业物质文化建设,企业历史的纪念与传承,企业制度的改革精神,出版工作的创新意识,以人为本的人才战略,社会责任的明确与践行等方面对商务印书馆的企业文化建设进行了细致的分析与梳理。最后，，本文以对商务印书馆企业文化建设历史经验的总结与思考作为结语,对商务印书馆二十世纪初三十年的企业文化建设实践进行概括性的思考与总结,希望能为现代出版企业在企业文化建设方面提供历史经验的借鉴与有益的启发。
[Abstract]:The Commercial Press is the largest private publishing institution in modern China, and has made many achievements in the course of more than 30 years of modern history. One of the most outstanding aspects is the spontaneous and conscious practice of corporate culture theory, which is respected by modern enterprise science. Starting from 1902-1932, the most brilliant period of the modern publishing industry, this paper makes a detailed analysis of the construction of the business culture in the heyday of the commercial press and makes its own thinking. The following are the basic structure and main contents of this article: The first chapter introduces the origin of the topic, the status quo of the research, the definition of the research time, the ideas and innovations of the paper. The second chapter briefly introduces the development and achievements of the Commercial Press in the first 30 years of the 20th century. Secondly, it introduces the theory of modern enterprise culture, which is the theoretical basis of this paper, and discusses its main aspects: spirit, substance, system and the meaning and function of behavior. Finally, the author tries to find out the agreement between the business press and the modern corporate culture theory in the construction of corporate culture. In chapter one, this paper analyzes the background environment of the construction of the business press culture in the first three decades of the 20th century from three aspects: the social ideology and culture, the market competition and the talent strategy. The fourth chapter is the key part of this paper, the whole chapter is guided by the modern corporate culture theory, and based on the development facts of the commercial press during the research period, focusing on the core publishing concept of the business press, the construction of enterprise material culture. The memorial and inheritance of enterprise history, the reform spirit of enterprise system, the creative consciousness of publishing work, the talent strategy of people-oriented, The definition and practice of social responsibility make a detailed analysis and combing on the construction of corporate culture in the business press. Finally, this article takes the summary and reflection of the historical experience of the business press enterprise culture construction as the conclusion, carries on the general reflection and the summary to the business press enterprise culture construction practice in the early three decades of the 20th century. It is hoped that it can provide historical experience and useful inspiration for modern publishing enterprises in the construction of corporate culture.
【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G239.29

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