对《糖烟酒周刊》经营管理的研究

发布时间：2018-05-28 04:09

本文选题：《糖烟酒周刊》 + 经营管理　；参考：《河北大学》2010年硕士论文

【摘要】： 本论文以河北省文化体制改革的样本案例——《糖烟酒周刊》的独具特色的经营管理之道作为研究对象。《糖烟酒周刊》作为一份行业期刊,杂志社的领导班子于2006年率先着手对其进行改制,并在改制后几年一直保持了良好的发展态势,在同行业界中取得了骄人的业绩。本论文的写作目的旨在探索该杂志社科学先进的经营管理措施,能为整个行业期刊的改制发展提供一些可操作性的经验。本论文在对整个行业期刊的发展状况进行梳理的基础上,详细分析了《糖烟酒周刊》从杂志社的日常管理细节到其品牌经营与战略营销的一系列举措,以该杂志社成功之处为着眼点,从用人机制、编采机制、发行模式、广告业务管理模式、品牌经营与整合营销等几个方面对该社的经营管理之道作了详细阐释。论文中糅合渗透了对杂志社的经营与管理之道中的理论挖掘,并在行文当中融入了现代管理学的一些基本理念,理论结合实践,力争对该杂志社运作当中值得学习推广的做法进行整理、提炼、归纳并提升以期摸索出适合整个行业期刊发展的运作规律,以服务于整个行业期刊的改进与改革。本论文在主体部分对《糖烟酒周刊》经营管理的一些科学先进的作法做了比较详尽剖析的同时,还分析了该杂志社在发展中的存在一些问题以及对其的对策研究。在最后对《糖烟酒周刊》的未来发展前景进行了展望,以期为行业期刊的未来发展指导方向。
[Abstract]:In this paper, the sample case of the cultural system reform in Hebei Province, "Sugar Tobacco and Liquor Weekly", is taken as the research object of the unique management and management of "Sugar Tobacco and Liquor Weekly" as an industry journal. In 2006, the leading group of the magazine took the lead to reform its system, and has maintained a good development trend for several years after the reform, and has made remarkable achievements in the field of the same industry. The purpose of this paper is to explore the scientific and advanced management measures of the magazine, and to provide some operable experience for the reform and development of the whole industry journal. On the basis of combing the development of periodicals in the whole industry, this paper analyzes in detail a series of measures from the daily management details of the magazine to the brand management and strategic marketing of Sugar Tobacco and Wine Weekly. Based on the success of the magazine, this paper expounds in detail the management of the magazine from the aspects of employment mechanism, editing mechanism, distribution mode, advertising business management mode, brand management and integrated marketing, etc. The paper combines the theory mining of the management and management of the magazine, and integrates some basic ideas of modern management, theory and practice. In order to serve the improvement and reform of the whole industry periodical, the author tries to sort out, refine, summarize and promote the methods that are worth learning and popularizing in the operation of the magazine in order to find out the operation law suitable for the development of the whole industry periodical. In the main part of this paper, some scientific and advanced methods of management and management of Sugar Tobacco and Liquor Weekly are analyzed in detail. At the same time, some problems existing in the development of the magazine and its countermeasures are also analyzed. Finally, the prospect of the future development of Sugar Tobacco and Liquor Weekly is prospected in order to guide the future development of trade periodicals.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G239.23-F

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