民营书业的畅销书出版研究

发布时间：2018-05-29 07:38

本文选题：民营书业 + 畅销书　；参考：《兰州大学》2012年硕士论文

【摘要】：民营书业的发展,是一个随着政策的放开不断横向和纵向演进的过程。经过近三十年的历程,民营书业已经成为中国出版产业中的一股重要力量。而在作为出版产业成熟标志的畅销书市场,民营也发挥着不可取代的作用,并成为各大畅销书排行榜的重要推手。本文认为,民营书业不论在畅销书出版方面还是对于整个行业来讲,都已经摆脱了以往作为国有出版社补充部分的尴尬局面,成为一支独立又不可忽视的力量。但同时,民营书业在畅销书的出版中还面临诸多问题,而其中最根本就是在出版权问题上始终没有获得主体资格。这也造成了当今的民营书业在畅销书出版上必须依附国有出版社的局面。另外,民营书业在内容把关、数字化、融资等其他方面也面临一些挑战。论文正文包括绪论在内的六章内容,其中绪论部分主要阐述了选题研究的背景和意义,并罗列了当前这一选题的主要研究现状,另外还对论文的研究方法等问题做了具体说明；第二章是对主要概念的界定,主要包括畅销书的概念以及在中国的发展和中国民营书业的概念、发展两大部分；第三章回顾了民营书业在畅销书出版领域的发展历程,并通过“开卷信息”提供的2011年畅销书排行榜的分析,阐述了目前民营书业在畅销书的出版中的现状,通过分析,可以比较清楚的看出民营书业在畅销书出版中的主要贡献,同时也能看出一些问题；第四章是主要论述了民营书业在畅销书出版方面一些典型特点；第五章主要通过之前的分析揭示了目前民营书业在畅销书出版中面临的一些困境,如政策环境的限制、“把关”不严、数字化的冲击等问题；第六章则主要针对民营书业在畅销书出版中面临的问题,提出了一些发展建议。
[Abstract]:The development of private book industry is a process of horizontal and vertical evolution along with the opening of policy. After nearly 30 years of history, the private book industry has become an important force in China's publishing industry. In the best-selling market, which is the symbol of publishing industry maturity, the private sector also plays an irreplaceable role and becomes an important promoter of the best-selling lists. This paper holds that the private book industry, whether in the area of best-selling book publishing or for the whole industry, has got rid of the embarrassing situation as a supplementary part of state-owned publishing houses in the past, and has become an independent and unneglectable force. But at the same time, the private book industry also faces many problems in the publication of best-selling books, among which the most fundamental is that the subject qualification has never been obtained in the issue of publishing rights. This also caused the private book industry in the best-selling publishing must be dependent on the state-owned publishing situation. In addition, the private book industry in content control, digitization, financing and other aspects are also facing some challenges. The main body of the thesis includes six chapters, including the introduction, in which the introduction mainly expounds the background and significance of the research on the topic, lists the main research status quo of this topic at present, and makes a specific explanation of the research methods of the paper. The second chapter is the definition of the main concepts, including the concept of best-selling books and the development in China and the concept of private book industry, the third chapter reviews the development of the private book industry in the field of best-selling book publishing. And through the analysis of the best seller list in 2011 provided by "Open Book Information", this paper expounds the current situation of the private book industry in the publication of the best-selling book. Through the analysis, we can clearly see the main contribution of the private book industry in the best-selling book publication. At the same time, some problems can be seen. The fourth chapter mainly discusses some typical characteristics of the private book industry in the area of best-selling book publishing; the fifth chapter mainly reveals some difficulties faced by the private book industry in the publishing of best-selling books through the previous analysis. For example, the restriction of policy environment, the lax "gatekeeper", the impact of digitization, and so on, the sixth chapter puts forward some suggestions for the development of the private book industry in the face of the problems in the best-selling book publishing.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G239.2-F

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