江苏

发布时间：2018-05-29 22:38

本文选题：江苏省 + 科技期刊　；参考：《中国科技期刊研究》2017年10期

【摘要】：【目的】研究"十二五"期间江苏省科技期刊运营状况。【方法】通过分析江苏省新闻出版广电局2011—2015年期刊年检数据,筛选出有效数据,从主办机构和学科门类2个角度出发,对江苏省科技期刊运营状况进行分析。【结果】江苏省科技期刊运营呈现多元化的特点,出版单位积极拓展特色运营项目,促进期刊发展,增加期刊收入。【结论】"十二五"期间,江苏省运营状况良好的期刊占比均在41%~45%范围内。发行收入、广告收入、其他收入(新媒体收入和数字出版收入)基本上是三足鼎立。发行量呈微量波动中的下降趋势,各类机构主办期刊的发行情况基本保持相对稳定的格局,发行方式上大多采取邮局发行与自办发行双轨制运作。期刊广告运作方式已由单一的自主化经营方式,逐渐向多元代理化转变。
[Abstract]:[objective] to study the operation of sci-tech periodicals in Jiangsu Province during the 12th Five-Year Plan period. [methods] by analyzing the annual periodical inspection data of Jiangsu Provincial Press, publication, Radio and Television Bureau from 2011 to 2015, the effective data were screened out. From the point of view of sponsoring institution and subject category, this paper analyzes the operation situation of scientific and technological periodicals in Jiangsu Province. [results] the operation of scientific and technological periodicals in Jiangsu Province presents the characteristics of diversification, and the publishing units actively expand the characteristic operation projects. [conclusion] during the 12th Five-Year Plan period, the proportion of periodicals in good operation in Jiangsu Province was within the range of 41% or 45%. Distribution revenue, advertising revenue, other income (new media revenue and digital publishing income) is basically a three-way stand. The distribution of periodicals sponsored by various organizations has maintained a relatively stable pattern, and most of the distribution methods adopt the two-track system of post office distribution and self-distribution. Periodical advertisement operation mode has changed from a single independent management mode to multi-agency mode.
【作者单位】：《江苏水利》编辑部;
【基金】：江苏省水利科技项目《江苏水利》学术影响力提升研究(2016077)
【分类号】：G239.27

【相似文献】