中学生教辅期刊视觉形象的系统研究

发布时间：2018-05-30 00:39

本文选题：期刊 + 中学生教辅类期刊　；参考：《西安建筑科技大学》2011年硕士论文

【摘要】：中学生教辅期刊是针对中学生人群为主的学习辅助性期刊,其坐拥庞大读者群,有效发行率高且时效性不明显,是各类期刊中较为特殊的一类。随着现代市场经济的迅速发展,中学生教辅期刊正逐步走上商品化的道路,从前教辅期刊视觉形象单一、形式与内容脱节、缺乏系统性等诸多问题已不再适应当今瞬息万变的市场环境,因此,本文以中学生教辅期刊为研究对象,以其视觉形象的系统构建为手段,探讨如何改变现有中学生教辅期刊视觉形象落后的局面,塑造期刊的品牌形象,增强期刊的市场竞争力,使其获得长久的发展。本文首先通过对系统论、视觉心理学的研究为期刊视觉系统的构建提供了科学化的理论依据,进而将这种对期刊视觉形象的系统分析模式带入中学生教辅期刊的视觉设计中。其次,在对国内众多教辅期刊视觉形象比较分析与研究的基础上,从中学生教辅期刊的整体出发探讨了引领整本刊物的设计原则,又从封面、版式、图文等几个方面探讨了各个视觉元素之间的具体设计原则。最后通过对实例《读写快线》整体视觉编排的应用研究,全面探讨了构建期刊视觉系统的具体方法和相关步骤。将CIS企业形象识别系统运用于期刊的视觉设计中,对期刊如何更科学、更理性的构建自身完整独特的品牌识别与视觉形象具有启示作用,也对日后该领域的设计工作具有现实指导意义。
[Abstract]:The middle school students' teaching auxiliary periodical is a kind of learning auxiliary periodical which is mainly aimed at the middle school students. It has a large readership and has a high effective distribution rate and not obvious timeliness. It is a special kind of periodicals. With the rapid development of modern market economy, secondary school students' teaching auxiliary periodicals are gradually on the way of commercialization. In the past, the visual image of teaching auxiliary periodicals is single, and the form and content are disjointed. Many problems, such as lack of systematicness, are no longer adapted to the ever-changing market environment. Therefore, this paper takes the teaching auxiliary periodicals of middle school students as the research object and the system construction of their visual images as the means. This paper probes into how to change the backward situation of the visual image of the secondary school students' teaching auxiliary periodicals, mold the brand image of the periodicals, enhance the market competitiveness of the periodicals, and make them obtain long-term development. Firstly, this paper provides a scientific theoretical basis for the construction of periodical visual system through the research of system theory and visual psychology, and then introduces the system analysis model of periodical visual image into the visual design of secondary school students' teaching auxiliary periodicals. Secondly, on the basis of comparative analysis and research on the visual image of many teaching auxiliary periodicals in China, this paper discusses the design principles of leading the whole publication from the perspective of the whole middle school students' teaching auxiliary periodicals, and also discusses the design principles from the cover and the layout. Several aspects such as graphics and text discussed the specific design principles between the various visual elements. Finally, through the application research of the whole visual arrangement of reading and writing fast line, this paper discusses the concrete method and relevant steps of constructing the periodical visual system. The application of CIS enterprise image identification system to the visual design of periodicals has enlightening effect on how to construct their own complete and unique brand recognition and visual image more scientifically and rationally. It also has practical significance for the future design work in this field.
【学位授予单位】：西安建筑科技大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G237.5

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