“二十一世纪出版社”出版之路研究

发布时间：2018-05-30 08:19

本文选题：二十一世纪出版社 + 少儿图书出版　；参考：《河北大学》2012年硕士论文

【摘要】：本文以二十一世纪出版社为研究对象,从五个方面对该社27年的出版之路进行了探讨分析。首先,立足于数据资料,阐述了二十一世纪出版社的图书出版概况,对该社19852011年出版图书的数量与规模、品种类别、图书系列化、凸显的文化趋势四个方面进行了详细的分析。其次,立足品牌,着眼于品牌培育、品牌巩固及品牌延伸三个阶段分析该社优化品牌之路。造就读者就是拓展市场,培育作家就是挖掘市场潜力,推广儿童阅读,创设良好的阅读环境就是改善功利化的阅读目的,还儿童一个健康的阅读天地,从这三个方面探讨了二十一世纪社培育市场的独特之处。另外,以该社引进版及输出版图书为切入点,对该社的版权贸易现状进行了梳理,提出应该从更高的层面关照版权贸易。最后,总结出该社出版存在的问题并提出相应的建议。
[Abstract]:Taking the 21 Century Publishing House as the research object, this paper discusses and analyzes the publishing road of the 21 Century Publishing House from five aspects. Firstly, based on the data, this paper expounds the general situation of the publication of the 21 century publishing house, and analyzes in detail the quantity and scale of the books published by the publishing house from 1985 to 2011, the category of the books, the serialization of the books, and the prominent cultural trends. Secondly, based on the brand, focusing on brand cultivation, brand consolidation and brand extension analysis of the three stages of brand optimization. To cultivate readers is to expand the market, to cultivate writers is to tap the market potential, to promote children's reading, to create a good reading environment is to improve the utilitarian purpose of reading, and to give children a healthy reading world. From these three aspects, this paper discusses the unique place of the 21 th century society to cultivate the market. In addition, this paper combs the present situation of copyright trade in the society by starting with the imported edition and books published by the society, and puts forward that the copyright trade should be cared for from a higher level. Finally, the paper summarizes the problems existing in the publication of the society and puts forward corresponding suggestions.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G239.2-F

【参考文献】