一个现实世界的文化“流量”空间——24小时书店生存模式与核心理念研究

发布时间：2018-05-31 10:02

本文选题：小时书店 + 全民阅读　；参考：《中国出版》2017年10期

【摘要】：24小时书店自2014年以来异军突起,三年时间新增近60家,形成图书行业难得一见的奇观。这和国家层面的政策指引密不可分,不仅全民阅读连续4年被写入《政府工作报告》;2016年6月国家颁布的《关于支持实体书店发展的指导意见》,还明确提出鼓励开办24小时书店。与此同时,24小时书店也是实体文化产业实现转型的崭新尝试:它是互联网"流量"理念的现实延伸,其存在有益于达成现实世界人与人、人与物乃至人与服务之间的互通互联。
[Abstract]:24-hour bookstores have sprung up since 2014, adding nearly 60 in three years, creating a rare spectacle in the book industry. This is inextricably linked to the policy guidelines at the national level, not only for the fourth consecutive year of national reading written in the Government work report, but also for the National guidelines on supporting the Development of physical bookstores issued in June 2016, and specifically for encouraging the opening of 24-hour bookstores. At the same time, the 24-hour bookstore is also a new attempt to realize the transformation of the real cultural industry: it is a realistic extension of the concept of "flow" of the Internet, and its existence is beneficial to the realization of the interconnection between people and people, things and even services in the real world.
【作者单位】：华南理工大学新闻与传播学院;
【基金】：广东省新媒体与品牌传播创新应用重点实验室(2013WSYS0002)阶段性研究成果
【分类号】：G239.23

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