企业化背景下的出版价值追求

发布时间：2018-06-04 07:32

本文选题：企业化 + 出版　；参考：《湖南师范大学》2011年硕士论文

【摘要】：市场经济大潮的推进极大地活跃了出版产业,不仅为其实现做大做强做优提供了前提和保障,更使之迅速成为国民经济发展过程中不可或缺的重要生力军。然而,它也因其盲目性、自发性以及滞后性等先天不足而对出版的文化内涵和出版人的文化理想造成了某种程度的侵蚀和消解,使出版本应坚守的文化价值出现了偏离。出版的本质和灵魂是文化,出版企业和出版人不应该舍本逐末、见利忘义,而应树立起正确的价值追求,切实担当起自己的责任和使命,在坚守文化本质的前提下,最大限度地实现文化价值与经济价值的双赢。全文凡五章,以出版价值追求为主要研究内容,借助多学科理论进行探讨,提出了出版价值追求的两大指向、出版价值追求的基本内涵及其实现途径,进而阐述出版人的角色塑造及文化使命。第一章,主要综述选题缘由、选题意义、国内外研究现状、研究方法以及研究的重点、难点、创新点。第二章,综合运用经济学、哲学、伦理学以及美学的相关理论对“价值”进行不同空间视野的概念解析,并解释“出版”的含义及属性,进而尽可能科学地对“出版价值”这一关键主题展开论述。第三章,对当代出版价值取向进行考察,研究几种主要取向的现实表现及影响,并对当下出版市场现状进行相应的实例分析。第四章,总结出版价值追求的两大指向、出版价值追求的基本内涵。同时,结合博弈论系统地提出了不同博弈状态下实现出版价值追求的不同途径。第五章,阐述了出版人的角色塑造和文化使命,得出出版人的本质角色是文化人角色的结论。
[Abstract]:The advancement of the market economy has greatly enlivened the publishing industry, which not only provides the premise and guarantee for its realization of becoming bigger, stronger and better, but also makes it an indispensable new force in the process of national economic development. However, because of its blindness, spontaneity and lag, it causes a certain degree of erosion and deconstruction of the cultural connotation of publishing and the cultural ideal of the publisher, which makes the cultural value that the edition should adhere to deviate. The essence and soul of publishing is culture. Publishing enterprises and publishers should not set up the correct pursuit of value, take up their own responsibility and mission, and stick to the premise of cultural essence. To maximize the realization of cultural value and economic value win-win. In this paper, the author puts forward two directions of the pursuit of publishing value, the basic connotation of the pursuit of publishing value and the ways to realize it, taking the pursuit of publishing value as the main research content, with the aid of the multi-disciplinary theory. And then expounds the role of publishers and cultural mission. The first chapter summarizes the reason, significance, research methods, key points, difficulties and innovation points of the research at home and abroad. In the second chapter, the author analyzes the concept of "value" from different spatial perspectives, and explains the meaning and attribute of "publication" by synthetically applying the relevant theories of economics, philosophy, ethics and aesthetics. Furthermore, the key theme of publishing value is discussed scientifically as far as possible. The third chapter investigates the value orientation of contemporary publishing, studies the actual performance and influence of several main orientations, and analyzes the current situation of the publishing market by examples. Chapter four summarizes the two directions of the pursuit of publishing value and the basic connotation of the pursuit of publishing value. At the same time, combined with game theory, different ways to realize the pursuit of publishing value under different game states are put forward systematically. The fifth chapter expounds the role shaping and cultural mission of the publisher, and draws the conclusion that the essential role of the publisher is the role of the cultural person.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G231

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