近五年来我国少儿文学类图书出版策划研究

发布时间：2018-06-06 02:24

本文选题：少儿出版 + 少儿文学类图书　；参考：《武汉理工大学》2010年硕士论文

【摘要】：社会的发展与变迁深刻地影响着出版业的发展,随着出版体制改革的不断深入,我国的出版业逐渐由计划经济体制转向了市场经济体制。在日益加剧的市场竞争中,出版业的经营风险也不断增大,如果不事先进行科学合理的策划,出版企业的生存与发展将不可避免地会遭遇更多的挫折。在这样的环境中,出版策划逐渐成为影响出版活动成败的关键环节。本文以近几年来迅速崛起且备受社会关注的少儿文学类图书为研究对象,从出版学、传播学、文学和经济学等多学科视角,说明了出版策划对于繁荣少儿类文学图书出版的意义所在,阐述了繁荣少儿文学类图书出版对于少年儿童健康成长的重要意义。文章的论述以五年为时间维度,围绕一些成功的实践案例,对我国的少儿文学类图书出版策划做了广泛而深入的探讨。文中以开卷信息技术公司统计的相关数据为基础,对近五年来我国的少儿文学类图书出版市场概况进行了梳理,从中总结出了我国少儿文学类图书出版市场发展中显现出的出版规律：经典作品长盛不衰、系列化图书生命更持久、作家明星效应显现等；同时也指出了我国少儿文学类图书出版市场还存在着诸如重复出版、粗制滥造、定价偏高、出版结构不平衡等问题,全面地分析了这些问题产生的根源。 “出版策划是一个系统工程”,本文将这一理念贯穿到图书出版的整个流程,具体从选题策划、制作策划和营销策划三个层面探讨了少儿文学类图书出版系列活动中的普遍规律,结合国内的成功案例,借鉴国外的先进经验,明确地阐述了少儿文学类图书选题策划应当以读者的需求为前提,把握好图书内容的文学性、教育性和儿童性的体现；营销策划要以质量为保障；阐述了封面的外观和文字设计、图书的开本和版式设计以及插图的设计是少儿文学类图书制作策划中的重要环节,在少儿类文学图书出版策划的系统工程同样占有重要地位；并论述了如何树立并维护好少儿文学类图书的品牌,以实现出版策划的良性循环。研究少儿文学类图书出版策划活动中少儿读者的特殊需求和一般需求,旨在总结前人实践的成功经验,针对少儿文学出版市场中出现的问题寻求相应的解决方法,科学指导今后的出版活动合理规避市场风险,提高少儿文学类图书的出版质量和出版效率,从中探索少儿文学类图书出版的可持续发展道路。
[Abstract]:The development and vicissitude of the society deeply influence the development of the publishing industry. With the deepening of the reform of the publishing system, the publishing industry of our country has gradually changed from the planned economy system to the market economy system. In the increasingly fierce market competition, the operating risk of the publishing industry is also increasing. If the scientific and reasonable planning is not carried out in advance, the survival and development of the publishing enterprises will inevitably encounter more setbacks. In such an environment, publishing planning has gradually become a key link that affects the success or failure of publishing activities. This paper focuses on the children's literature books, which have been rising rapidly in recent years, from the perspectives of publishing, communication, literature and economics. This paper explains the significance of publishing planning for the prosperity of children's literary books, and expounds the important significance of the prosperity of children's literature for the healthy growth of children. Based on the five years' time dimension and some successful practice cases, this paper makes an extensive and in-depth discussion on the planning of the publication of children's literature books in our country. Based on the statistics of open book information technology company, this paper reviews the market of children's literature books in China in the past five years. This paper summarizes the publishing laws in the development of the children's literature publishing market in China: the classic works are prosperous, the serialized books' life is more lasting, and the writer's star effect appears. At the same time, the paper points out that there are still some problems in the publishing market of children's literature books in China, such as repeated publication, shoddy production, high pricing and unbalanced publishing structure, and analyzes the root causes of these problems in an all-round way. "Publishing planning is a system engineering", this paper runs through this idea to the whole process of book publishing, specifically from the topic planning, This paper probes into the general rules in the series of activities of children's literature books publication from three aspects of production planning and marketing planning, and draws lessons from the advanced experience of foreign countries in combination with domestic successful cases. This paper expounds clearly that children's literature books should take the needs of the readers as the premise, grasp the literariness, education and children of the books, and ensure the quality of the marketing planning. This paper expounds the appearance and character design of the cover, the design of the opening and typography of books and the design of illustrations, which is an important link in the production and planning of children's literature books, and also occupies an important position in the systematic engineering of children's literature books' publishing planning. It also discusses how to establish and maintain the brand of children's literature books in order to realize the virtuous circle of publishing planning. This paper studies the special needs and general needs of children readers in the planning activities of children's literature publishing, in order to sum up the successful experiences of predecessors and seek corresponding solutions to the problems in the children's literature publishing market. To guide the publication activities in the future, to avoid the market risk reasonably, to improve the publishing quality and efficiency of children's literature books, and to explore the sustainable development of children's literature books publication.
【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G232.1

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