书海工程项目风险评价研究

发布时间：2018-06-07 20:11

本文选题：书海工程 + 风险　；参考：《华北电力大学(北京)》2017年硕士论文

【摘要】：“书海工程”是由共青团中央、国家新闻出版广电总局联合发文共同主办,中国光华科技基金会和各出版发行单位承办的大型公益项目。项目在资金筹集方面,通过由受赠方或爱心企业或个人向“书海工程发展基金”捐赠物流管理费用,以实现书海工程项目的可持续发展。在捐赠方式上,由受赠人在网上书库自主选择所需图书,使捐赠活动更具有针对性和实效性。在项目保障上,建立体系完善的物流基地,保证图书充足的品种和数量,为实现图书从募集到存储再到捐出的全过程的专业化管理创造了有利条件。本文应用风险管理基本理论,构建了书海工程项目的风险评价体系,并使用序关系法、特征值法、集值迭代法分别来确定不同层次的指标权重。其次,采用可拓物元分析方法对书海工程项目风险进行了实证研究。最后,提出了基于不同阶段的书海工程项目风险管理策略和风险管理手段,为今后书海工程的发展提供一定的政策建议。研究表明:书海工程风险的等级为一般,并且影响书海工程项目的主要风险因素产生于图书捐赠阶段,其次是图书募集阶段和图书存储阶段。同时,基于三个阶段,本文提出了不同的风险管理策略和风险管理手段,剖析如何使书海工程管理流程化,在财务、人事、媒体应对以及公信力等方面做好风险防控,共同提高风险防范意识,切实有效的做好风险控制工作。这样可以尽可能的降低书海工程项目发生风险的概率,提高书海工程工作的效率。
[Abstract]:"Shuhai Project" is a large-scale public welfare project jointly sponsored by the Central Committee of the Communist Youth League and the State Administration of Press, publication, Radio, Film and Television, and undertaken by the China Guanghua Science and Technology Foundation and various publishing and distribution units. In the aspect of fund raising, the project can realize the sustainable development of Shuhai project by donating logistics management expenses to the Shuhai Engineering Development Fund by grantee or caring enterprise or individual. In the way of donation, the recipient chooses the required books independently in the online library, so that the donation activities have more pertinence and effectiveness. In terms of project security, the establishment of a well-established logistics base to ensure sufficient variety and quantity of books creates favorable conditions for the professional management of the whole process of books from collection to storage to donation. Based on the basic theory of risk management, this paper constructs the risk evaluation system of Shuhai project, and uses the order relation method, eigenvalue method and set value iterative method to determine the index weights of different levels. Secondly, the paper makes an empirical study on the risk of Shuhai project by extension matter-element analysis method. Finally, the paper puts forward the risk management strategy and risk management means of Shuhai project based on different stages, and provides some policy suggestions for the future development of Shuhai project. The results show that the level of risk is general, and the main risk factors influencing the project are book donation stage, book collection stage and book storage stage. At the same time, based on the three stages, this paper puts forward different risk management strategies and risk management methods, analyzes how to make the book sea project management flow, in the financial, personnel, media response and credibility, and so on to do a good job of risk prevention and control, Jointly improve the awareness of risk prevention, effectively do a good job of risk control. In this way, the probability of risk in Shuhai project can be reduced as much as possible, and the efficiency of Shuhai engineering can be improved.
【学位授予单位】：华北电力大学(北京)
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G239.2

【参考文献】