中国主流杂志对名人文化框架建构的影响

发布时间：2018-06-13 14:28

本文选题：主流杂志 + 人物报道　；参考：《暨南大学》2011年硕士论文

【摘要】：名人现象是当代中国最重要的大众文化之一,同时,名人文化深刻地影响着当代中国的其他社会文化。新闻媒介借着选择以及重组(包含强调)这两种框架化的机制,常常改造新闻主角的地位或角色,对名人文化的形成产生重大影响。在中国,国内迅速发展的各种杂志期刊,尤其是主流杂志,凭借其日益丰富且风格自由的名人报道,以及其精英群体受众定位所带来的社会信赖,对名人文化的影响效果显著。本研究以人物报道最为丰富且具有较大受众市场的主流杂志及其受众效应为研究对象,选取研究的杂志包括《南方人物周刊》、《环球人物》等人物类综合杂志；《三联生活周刊》、《Vista看天下》等新闻类综合杂志；《中国企业家》、《财经》等商业杂志；《时尚先生》、《GQ》中文版等时尚杂志。该项目旨在分析国内主流杂志对名人报道的框架把握,运用内容分析方法及深度访谈等传播学研究方法对主流杂志的名人报道题材、报道策划、报道手法、报道视角等方面进行研究,同时对主流杂志受众进行定性、定量的调查研究,从横向的视野来比较不同类型受众对于主流杂志名人报道的接触程度,考察国内主流杂志对名人文化生产的重大影响。
[Abstract]:Celebrity phenomenon is one of the most important popular culture in contemporary China. At the same time, celebrity culture deeply influences other social cultures in contemporary China. By means of the two frame mechanisms of choice and reorganization (including emphasis), the news media often transform the status or role of news protagonists, which has a great influence on the formation of celebrity culture. In China, all kinds of magazine periodicals, especially mainstream magazines, which are developing rapidly in China, have a remarkable effect on celebrity culture by virtue of their increasingly rich and free celebrity reports and the social trust brought by the audience orientation of their elite groups. This study focuses on the mainstream magazines and their audience effects, which have the most abundant people reports and a large audience market. The magazines studied include Southern people Weekly, Global people, and other comprehensive magazines. "Sanlian Life Weekly", "Vista to see the World" and other comprehensive news magazines; "Chinese entrepreneurs", "Finance and Economics" and other business magazines; "Mr. Fashion", < GQ > Chinese edition and other fashion magazines. The purpose of this project is to analyze the framework of celebrity coverage in domestic mainstream magazines, and to use the methods of content analysis and in-depth interviews to study the subject matter, planning and reporting techniques of celebrity reports in mainstream magazines. At the same time, qualitative and quantitative investigation and research on the audience of mainstream magazines are carried out to compare the exposure of different types of audiences to celebrity reports of mainstream magazines from a horizontal perspective. To investigate the major influence of domestic mainstream magazines on celebrity cultural production.
【学位授予单位】：暨南大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G232;G122

【相似文献】