基于AR技术的教育出版现状与思考

发布时间：2018-06-15 01:06

本文选题：AR技术 + 教育出版　；参考：《科技与出版》2017年05期

【摘要】：文化创意产业的本质其实是提供差异化的、稀缺的创意和价值。AR技术提供新的差异化的体验和不同的界面,既强化了数字出版的进程,又给图书市场和读者带来了新鲜的感受。但是基于AR技术的教育出版却因一些瓶颈问题未能全面进入产业化。文章分析这些问题并提出解决方案,最后提出几种可能的盈利模式:促进融合发展,整合营销,带动相关产品的销售;定制收费;硬件收费。
[Abstract]:The essence of cultural creative industry is to provide differentiation. The scarce creativity and value-.AR technology provide new differentiated experience and different interfaces, which not only strengthen the process of digital publishing, but also bring fresh feelings to the book market and readers. However, education publishing based on AR technology has not been fully industrialized due to some bottlenecks. This paper analyzes these problems and puts forward some possible profit models: promoting integration and development, integrating marketing, promoting the sale of related products, customizing charges, and charging for hardware.
【作者单位】：外语教学与研究出版社有限责任公司;
【分类号】：G230.7

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