浅谈台湾地区杂志经营转型的实践——以《传记文学》和《联合文学》为例

发布时间：2018-06-17 16:50

本文选题：联合文学 + 传记文学　；参考：《出版广角》2015年04期

【摘要】：正面对新科技与新形态的媒体环境,媒体主管的经营方向变革,绝非单纯地把技术增强或者某几类人员补齐,而是更应该从主管、组织架构,以及实际行动来表现决策与决心。自2003年起,台湾地区杂志出版界就掀起关于电子杂志出版的热烈讨论,企图将杂志数字化,让读者体验全然不同的感官享受,然而受限于台湾地区杂志社的规模,加上消费者阅读习性非一朝一夕可以改变,使得电子杂志在台湾地区难以推行。虽然电子杂志的盛行,绝非一朝一夕可以实现,但自从2011年台湾地区政
[Abstract]:Facing the media environment of the new science and technology and the new form , the media director ' s business direction change , rather than simply making technical enhancement or some kind of personnel complement , but rather should show the decision and determination from the supervisor , the organizational structure and the actual action . Since 2003 , the Taiwan region magazine publishing world has set up a lively discussion about the publication of the electronic magazine , which tried to digitize the magazine and let the reader experience the whole different sense enjoyment . However , it is difficult to implement the electronic magazine in the Taiwan region . Although the prevalence of the electronic magazine can be realized overnight , it can be realized since 2011 .
【作者单位】：北京大学信息管理系;台湾两岸华文出版品与物流协会;
【分类号】：G239.27-F

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