教辅报刊众筹出版经营优势浅析

发布时间：2018-06-19 07:05

本文选题：教辅报刊 + 众筹出版　；参考：《传播与版权》2016年07期

【摘要】：数字出版、移动互联传播技术的发展,给教辅报刊的方方面面都带来了挑战,纸质教辅报发行日益艰难,教辅报刊生存与发展受到极大影响。那么,有没有一种模式可以先收款再出版,既能降低风险和成本,又能将报刊精准推送给读者呢?对此,分析了互联网+新媒体形势下教辅报刊出版的变化,借鉴图书众筹出版的成功案例,列举了教辅报刊众筹出版经营的优势,试图探索以众筹出版作为切入口,谋求纸质媒体与新媒体融合,促进教辅报刊社可持续发展。
[Abstract]:The development of digital publishing and mobile Internet communication technology has brought challenges to all aspects of teaching auxiliary newspapers and periodicals. The publication of paper teaching supplementary newspapers is becoming increasingly difficult, and the survival and development of teaching auxiliary newspapers and periodicals are greatly affected. So, is there a model that can be collected before publishing, both to reduce risk and cost, but also to accurately push the press to the reader? In view of this, this paper analyzes the changes in the publication of teaching auxiliary newspapers and periodicals under the new media situation on the Internet, draws lessons from the successful cases of popular publishing of books, enumerates the advantages of the management of crowdfunding publishing of teaching auxiliary newspapers and periodicals, and attempts to explore the use of crowdfunding publishing as an entry point. Seek paper media and new media fusion, promote the sustainable development of educational auxiliary press.
【作者单位】：江汉大学《地方高校发展与评估》杂志社;
【分类号】：G237.9-F

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