大数据时代传统出版企业与电商平台的融合策略研究——以青岛出版集团为例

发布时间：2018-06-19 15:30

本文选题：大数据时代 + 融合发展　；参考：《科技与出版》2015年09期

【摘要】：新闻出版产业作为文化产业中的生力军,是国民经济中重要的产业部门。大数据技术的深入变革,给新闻出版产业带来了千载难逢的发展机遇,必将促进新闻出版产业结构的转型与升级。本文从大数据时代传统出版企业与电商平台融合的基础着手,从改革举措出台、信息技术进步、消费市场形成、发展模式成熟等角度,分析融合发展面临的机遇,进而对搭建合作平台、变革生产模式,拓宽体验渠道等融合策略进行剖析,最终为我国传统出版企业与电商平台的融合发展提出变革思维、整合资源、拓宽渠道、创新模式等建议。
[Abstract]:As a new force in the cultural industry, the press and publication industry is an important industrial department in the national economy. With the development of big data technology, the press and publishing industry will have a rare opportunity to develop, which will promote the transformation and upgrading of the structure of the press and publication industry. Based on the integration of traditional publishing enterprises and e-commerce platforms in the big data era, this paper analyzes the opportunities for the integration and development from the perspectives of the introduction of reform measures, the progress of information technology, the formation of consumer markets, the maturity of development models, and so on. Then it analyzes the fusion strategies of setting up cooperation platform, changing production mode, widening experience channel, and finally puts forward reform thinking, integrates resources and broadens channels for the fusion and development of traditional publishing enterprises and e-commerce platform in our country. Innovation model and other suggestions.
【作者单位】：重庆第二师范学院;
【基金】：重庆市社会科学规划培育项目“文化强国战略背景下文化与科技融合‘双轮驱动’发展模式研究”(2013PYGL08) 重庆市教育委员会科学技术研究项目“重庆市文化与科技融合发展模式研究”(KJ1401416)的阶段成果
【分类号】：G239.27-F

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