新时期著名电视节目主持人图书出版研究

发布时间：2018-06-20 01:02

本文选题：主持人 + 电视媒体　；参考：《河北大学》2015年硕士论文

【摘要】：新时期以来,中国正经历重要的转型时期。社会、经济、文化、政治都在进行重大改革。这一时期电视媒体逐渐发展起来,见证并促成了这场转型,而且借助自身强大传播力改写着中国文化景观。20世纪是电视的世纪,也是主持人的时代,电视节目主持人因电视媒体而生又受电视媒体发展的影响,电视媒体造就明星主持人,同时也离不开他们。主持人出书既是一种出版现象,也是电视媒体和纸质媒体的融合,涉及两种媒体多种资源。自1995年著名电视节目主持人赵忠祥出版了《岁月随想》一书被认为是开启了主持人出书的大幕,紧随其后其他电视主持人也相继出版了自己的图书,他们的书一方面因为图书出版市场增添了新鲜气息,丰富了图书种类而备受追捧;又因其质量、内容问题饱受诟病,其销量随着受众追捧超过百万,占据畅销书市场很大份额,也随着群众的不买账进入销售低谷,而最近几年又呈现销量猛涨的趋势。今年年初中国新闻出版报就有新闻分析各大出版机构的出书计划,并预测主持人图书将继续走红2015年图书市场。任何一种出版现象背后都有特定环境作为支撑,因主持人图书涉及电视媒体、纸质媒体两种媒体,所以笔者从著名电视节目主持人图书出版背景切入,阐述在大环境的影响下,著名电视节目主持人图书出版动机、特殊机制、联动效应、特点、影响和类别,从而找到图书出版存在的问题和提出相关解决建议。
[Abstract]:Since the new era, China is experiencing an important period of transition. Major social, economic, cultural and political reforms are under way. During this period, the television media gradually developed, witnessed and contributed to this transformation, and with their own powerful communication power to rewrite the Chinese cultural landscape. The 20th century is the century of television, but also the era of the host. TV hosts are influenced by the development of TV media. The publication of the host's book is not only a publishing phenomenon, but also a combination of TV and paper media, involving a variety of resources. Since 1995, when Zhao Zhongxiang, the famous TV host, published the book, it is considered to have opened the curtain for the host to publish the book, followed by other TV hosts have published their own books. On the one hand, their books are popular because of the freshness of the book publishing market and the variety of books; on the other hand, their books have been criticized for their quality and content, and their sales have occupied a large share of the best-selling book market as their audience has sought after more than a million people. Also as the masses do not buy into the sales trough, and in recent years show a trend of rapid growth in sales. At the beginning of this year, China News and Publishing News had a plan to publish books by news analysis agencies, and predicted that host books would continue to become popular in the book market in 2015. Any kind of publishing phenomenon is supported by a special environment. Because the host books involve TV media and paper media, the author cuts into the background of the publishing of famous TV program host books, and expounds the influence of the big environment. The famous TV program host's book publishing motivation, special mechanism, linkage effect, characteristics, influence and category, thus find out the existing problems of book publishing and put forward relevant solutions.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G239.2

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