福建质量技术监督杂志社发展战略研究

发布时间：2018-06-20 02:34

本文选题：科技期刊社 + 体制改革　；参考：《西南交通大学》2011年硕士论文

【摘要】：科技期刊作为科技建制化发展的重要组成部分,是延续于科学研究后的一个科技学术传媒平台,是展示一个国家科技水平的主要标志,也是综合国力的重要标志之一。近年来,随着社会主义市场经济体制的迅猛发展,大多数事业单位的期刊社难以应对市场经济大潮的冲击,变成了科普“软肋”。本文以福建质量技术监督杂志社为例,深刻剖析了我国科技期刊转轨发展的主导限制因素和遏制体改的主要瓶颈。之后,本文结合实际工作深刻反思了福建质量技术监督杂志社市场化改革存在的主要问题,全面研究了期刊社的内外部战略条件(包括宏观环境、行业环境、潜在弱势),运用战略管理工具与SW0T分析法在辩证解析期刊社的有利条件与现存困难的基础上作出战略选择,制定了期刊社未来五年内整体总战略,并依据这个总战略提出了目标子战略和三个发展经营阶段。精心构思了福建质量技术监督杂志社为适应市场化改革发展应执行的六项核心举措,勾勒了期刊社提高公共服务水平和市场竞争能力的宏图。这一研究对于期刊社摆脱目前的发展窘境,立足于激烈的市场竞争,保证学术性和经济效益双赢,更好地服务于科技工作者,助推福建省质监工作发展有着重要的现实意义。
[Abstract]:As an important part of the development of scientific and technological institutionalization, sci-tech periodicals are an academic media platform of science and technology after scientific research, which is the main symbol of showing a country's scientific and technological level and one of the important symbols of comprehensive national strength. In recent years, with the rapid development of the socialist market economic system, the periodical agencies of most institutions are unable to cope with the impact of the market economy and become "soft spots" of popular science. Taking Fujian quality and technical supervision magazine as an example, this paper deeply analyzes the leading limiting factors of the development of science and technology periodicals in China and the main bottleneck of restraining the reform of science and technology. Then, combining with the actual work, this paper deeply reflects on the main problems existing in the market-oriented reform of Fujian quality and technical supervision magazine, and comprehensively studies the internal and external strategic conditions (including macro environment, industry environment, etc.). With the help of strategic management tools and SW0T analysis, this paper makes a strategic choice on the basis of dialectical analysis of the favorable conditions and existing difficulties of periodical agencies, and formulates the overall strategy of periodicals in the next five years. According to the overall strategy, the paper puts forward the target sub-strategy and three stages of development and management. Six core measures of Fujian quality and technical supervision magazine should be carried out in order to adapt to the market reform and development, and the great plans of periodical agencies to improve the level of public service and market competition are outlined. This study is of great practical significance for periodical agencies to get rid of the current predicament of development, to base themselves on the fierce market competition, to ensure a win-win situation between academic and economic benefits, to better serve science and technology workers, and to promote the development of quality supervision work in Fujian Province.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G239.22-F

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