转企改制下的大学出版社面临的机遇与困境

发布时间：2018-06-20 09:48

本文选题：大学出版社 + 转企改制　；参考：《重庆大学》2012年硕士论文

【摘要】：当前我国进入全面建设小康社会的阶段，据统计，我国现阶段人均年收入已达3000美元，根据国际上关于文化消费增长的观点，人均收入到达这个阶段标志着文化产业即将进入一个大发展时期。自十七大以来，中国共产党首次将“文化”作为中央全会的议题，特别是十七届六中全会中所提出的《中共中央关于深化文化体制改革推动社会主义文化大发展大繁荣若干重大问题的决定》，更加明确了新时期文化在社会发展中的作用，以及文化体制改革对于促进文化大发展大繁荣的重要意义。出版产业作为文化产业的重要组成部分，担负着传播文明、继承文化、活跃经济的重要任务，是社会主义事业重要的组成部分，出版产业的改革将对整个文化产业的改革具有示范和带动作用，这一改革的顺利有效推进对推动我国软实力的增长具有不可估量的长远价值。大学出版社在我国出版社整体中占有重要地位，是我国学术出版的主要力量，也因为此，大学出版社在运行体制中也具有其特殊之处，如何顺利完成大学出版社顺利过渡至企业属性以及如何使之过渡之后产生持久的发展方式是大学出版社转企改制工作中必须关注的问题。长期以来，大学出版社具有浓重的“事业单位”属性，其业务运作以及人员的管理一直参照事业单位的管理规范，已致造成大学出版社缺乏市场参与意识和竞争活力。转企改制后，大学出版社不但要面临自身运行机制的调整，还要适应市场中激烈的竞争环境，这种情势对于大学出版社短期来看是一种困境，但从整个行业的长远发展而言是一种机遇。文章作者从理论和实践相结合的角度出发，分析了大学出版社在转企改制的过程中所面临的挑战和机遇，并就如何推动大学出版社转企改制提出了建议。
[Abstract]:According to statistics , China has entered a well - off society in a comprehensive way , according to statistics , the per capita annual income of our country is up to US $ 3,000 . According to the international opinion about the growth of cultural consumption , the per capita income has reached this stage , marking that the cultural industry is about to enter a major development period .

As an important part of the cultural industry , publishing industry plays an important role in spreading civilization , inheriting culture and active economy . It is an important part of socialist cause . The reform of publishing industry will demonstrate and drive the reform of the whole cultural industry . The smooth and effective promotion of this reform will have an invaluable long - term value for the growth of China ' s soft power .

University Press plays an important role in the whole publishing house of our country . It is the main force of academic publication in our country , and it has its special place in the running system . How to successfully complete the smooth transition of university publishing house to the enterprise attribute and how to make it transition is a problem that must be paid attention to in the transformation of university publishing house .

For a long time , University Press has a strong " institution " attribute , its business operation and the management of personnel have been referenced to the management standard of the public institution , which has caused the university publishing house to lack the market participation consciousness and the competition vigor . After the transformation , the university publishing house must not only face the adjustment of its own operating mechanism , but also adapt to the fierce competition environment in the market . This situation is a difficult situation for the short term of the university publishing house , but it is an opportunity for the long - term development of the whole industry .

Based on the combination of theory and practice , the author analyzes the challenges and opportunities faced by university press in the course of transformation and transformation , and puts forward some suggestions on how to promote the transformation of university publishing house .
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G237.5

【参考文献】