从品牌到品质——“魔法象”开启中国童书版权引进和输出之路

发布时间：2018-06-22 02:21

  本文选题：“魔法象” + 中国童书　； 参考：《出版广角》2017年18期

【摘要】：在中国童书市场中,"魔法象"童书品牌凭借为少儿服务的理念,从成立之初到现在,获得社会的广泛关注,取得了长足发展,顺利实现了童书版权引进和版权输出的双向经营模式,为进一步提升中国童书的市场竞争力、加快中国童书"走出去"的步伐增添助力。文章以如何打造"魔法象"童书品牌为例,探讨中国童书版权引进和输出的新模式。
[Abstract]:In the Chinese children's book market, the "magic elephant" children's book brand, by virtue of the concept of serving children, has gained extensive attention from the beginning of its establishment to now, and has made great progress. It has successfully realized the two-way management mode of copyright introduction and copyright export of children's books, which will help to further enhance the market competitiveness of children's books in China and accelerate the pace of "going out" of Chinese children's books. Taking how to build the children's book brand as an example, this paper probes into the new mode of copyright import and export of children's books in China.
【作者单位】： 商丘学院;
【基金】：2016年度河南省社会科学普及规划项目“‘魅力商丘’系列宣传手册设计”
【分类号】：G239.2
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本文编号：2051113