时尚杂志的视觉设计特性研究

发布时间：2018-06-23 05:58

本文选题：时尚杂志 + 视觉元素　；参考：《北方工业大学》2011年硕士论文

【摘要】：人们每天都在接收着大量的来自各方面的信息,手按遥控器不停的换台,上网打开无数个窗口,然后不停的交换着。人们的视点在不停的跳跃,交叉再交叉。新的阅读环境影响着大众的视觉导向,同时也提升了大众对视觉审美的要求。为了更好的契合这种日益增长的需求,时尚杂志从内容到形式都在做着努力与尝试,努力通过变化内容风格抓住更多的消费者的目光,尝试着新颖大胆的视觉设计,意图是要在诸多时尚杂志中独领风骚。时尚杂志中的图片、字体、编排不只是简简单单的排列摆放,更重要的是从读者内心出发去引导,缔造出时尚杂志与定位群体之间完美的沟通。基于视觉设计的重要作用,本文从时尚杂志的背景、特点入手,分析时尚杂志的定位群体,总结出不同的内容需要配合不同的设计风格。重点对时尚杂志的视觉设计特性进行研究,通过时尚杂志与其他期刊的比较,总结出时尚杂志视觉设计中的一些基本的设计原则。具体根据当今比较流行的国内时尚杂志实例进行研究：首先从封面设计入手,从封面的刊头、图片、色彩等基本视觉元素方面分析；其次是字体的设计,主要从选用文字的字体、字号具体的方面入手；接下来是对内文中文字与图片的编排进行阐述；再次介绍了时尚杂志广告设计中视觉元素的几点特点；最后从时尚杂志内容以及设计的发展趋势上进行了分析。希望通过本课题的研究使视觉设计能够更好的为杂志本身、读者、市场服务,使三者可以和谐完美的运转。
[Abstract]:People are receiving a lot of information from all aspects every day, hands on the remote control constantly changing, Internet open countless windows, and then constantly exchange. People's points of view are constantly jumping, crossing and crossing. The new reading environment not only influences the visual orientation of the masses, but also raises the public's requirements for visual aesthetics. In order to better meet this growing demand, fashion magazines from the content to the form are making efforts and attempts, try to change the style of content to catch the eyes of more consumers, trying to innovative bold visual design, The intention is to dominate fashion magazines. The pictures, fonts and arrangements in fashion magazines are not just simply arranged, but also guided from the reader's heart to create a perfect communication between fashion magazines and positioning groups. Based on the important role of visual design, this paper starts with the background and characteristics of fashion magazine, analyzes the positioning group of fashion magazine, and concludes that different content needs different design styles. Through the comparison between fashion magazine and other periodicals, some basic design principles of fashion magazine visual design are summarized. According to the examples of domestic fashion magazines that are more popular nowadays: first of all, from the cover design, from the cover of the title, pictures, color and other basic visual elements analysis; secondly, the font design, Mainly from the choice of characters font, font size of the specific aspects of the beginning; next, the text and the layout of pictures in the text to elaborate; again introduced the fashion magazine advertising design in the visual elements of several characteristics; Finally, from the fashion magazine content and the design development trend has carried on the analysis. We hope that the visual design can better serve the magazine itself, readers and the market through the research of this subject, so that the three can run harmoniously and perfectly.
【学位授予单位】：北方工业大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：TS881

【参考文献】