满足读者潜在需求的供给侧研究

发布时间：2018-06-25 07:24

本文选题：潜在需求 + 狼图腾　；参考：《经济研究参考》2017年23期

【摘要】：正一、选题由满足现实需求向满足潜在需求转变的必要性网络具有信息海量、更新快、成本低等图书所难以匹敌的优势,对传统出版业产生"灾难性冲击"。面对这一挑战,我国不少出版者选题仍然多以适应市场、满足现实需求为主,因而盛行跟风和追风,是其市场份额下降的重
[Abstract]:First, the necessity of changing the topic from meeting the actual demand to meeting the potential demand has the advantage of mass information, fast updating and low cost, which has a "disastrous impact" on the traditional publishing industry. In the face of this challenge, many publishers in our country still choose topics to adapt to the market and meet the actual needs. Therefore, the prevailing trend of following the trend and the trend of pursuit is the heavy part of its market share decline.
【作者单位】：淮北师范大学经济学院;
【基金】：国家社会科学基金项目“基于经济学视角的协同创新网络研究”(15FJL013) 安徽省社科规划项目(AHSKY2015D42) 安徽省教育厅人文社科项目(2014sk21)
【分类号】：G232.1

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