基于协同理论的出版供应链管理研究

发布时间：2018-06-26 03:04

本文选题：出版供应链 + 协同管理　；参考：《武汉大学》2014年博士论文

【摘要】：随着出版产业化步伐的不断推进,我国出版产业体系逐步建立起来,传统出版物自书稿内容和纸张物质等供应始,经编辑策划、印刷制作、发行推广、物流配送等流程,至出版物到达消费者手中,通过出版发行信息共享和传递,各主体各环节基本上构成相互联系、相互影响的供应链网络体系。英国物流和供应链专家马丁·克里斯多弗(Martin Christopher)指出：“21世纪的竞争不再是企业与企业间的竞争,而是供应链与供应链之间的竞争。”而供应链与供应链竞争的核心就在于供应链协同管理能力。然而,由于我国出版供应链自身的地域性、单一性和脆弱性,出版供应链协同性不足问题相当突出,如出版供应物质成本不断增加,出版物生产商和分销商产销不协调导致库存高企,退货率高且频繁,个性化多样性读者需求不能充分得到满足等等,这些供应链不协调问题严重阻碍了我国出版业健康长远发展。与此同时,近年来网络和数字技术发展完全改变了我国传统出版供应链流程,新的生产环节加入到供应链中来,数字化阅读消费取消了传统出版物流环节,出版物产品逐步应用线上线下协同营销,由此,出版供应链的协同管理问题更趋复杂化和多样化。基于以上产业现实和技术发展背景,论文旨在引入协同管理理论应用于我国出版供应链管理,以解决出版供应链发展中协同性问题,在分析出版供应链协同管理的内容体系、技术条件的基础上,重点分析出版供应链协同管理的实施策略,基于供应链各个主要环节层面分别从供应商协同、产销协同、物流协同和库存协同方面具体论述实施策略。最后,应用实证方法对供应链协同管理绩效进行评价,为出版发行企业改进协同管理能力提供科学依据。首先,在对协同理论和供应链管理理论分析的基础上,论述出版供应链协同管理的必要性和可行性。由于供应链本身具有需求变异放大的“牛鞭效应”问题,加上出版发行企业缺乏协同的战略意识、信息共享不充分、以及组织流程和功能配套管理滞后等原因,出版供应链的协同管理具有现实必要性。在分析国外出版供应链的协同管理经验,以及我国出版发行企业的现实条件如政策支持、实践基础以及数字化转型契机之后,论文由此提出,我国出版供应链协同管理具有实践可行性。其次,全面论述出版供应链协同管理的内容体系、技术条件和实施策略。论文在分析出版供应链协同管理的影响因素后,阐述出版供应链协同的内容体系：协同主体、协同伙伴及选择方法,在此基础上,着重分析出版供应链协同的形成机制、运行机制以及决策机制；在论述出版供应链协同管理的实施基础——标准化以及实施条件——信息化的基础上,提出了出版供应链信息协同和集成化策略,分别剖析了不同类型的出版供应链协同信息平台的构建,重点论述建立综合性信息协同管理平台的实施策略。出版供应链协同管理的实施策略是论文重点内容,主要从出版供应商协同、产销协同、物流协同和库存协同四个方面分别进行阐述,这是为全面系统地解决出版供应链管理的不协调性问题提出的具体实施方法。最后,论文提出出版供应链协同管理绩效评价方法,并在数据调研的基础上对出版发行企业进行实证研究。在建立出版供应链协同管理绩效评价指标体系的基础上,运用模糊评价法对出版供应链的协同管理绩效进行评价,以判定出版供应链协同管理水平,从而增强论文研究的科学性和应用性。
[Abstract]:With the continuous promotion of the pace of Publishing Industrialization, the publishing industry system is gradually established in China. The traditional publications are supplied from the contents of manuscripts and paper materials. Through the planning, printing, distribution, distribution and distribution, the publications reach the consumers, and the publications are shared and transmitted through the publishing and distribution of information. Martin Christopher, a British logistics and supply chain expert, says, "the competition in twenty-first Century is no longer competition between enterprises and enterprises, but the competition between supply chains and supply chains." the core of the supply chain and supply chain is the core of the competition between supply chain and supply chain. However, because of the regional, singleness and vulnerability of China's publishing supply chain, the problem of the lack of CO homosexuality in the publishing supply chain is quite prominent, such as the increasing cost of publishing supply material, the high production and marketing of publications producers and distributors, high returns and frequent, personalized diversity. The demand for readers can not be fully met and so on. These problems have seriously hindered the long-term development of China's publishing industry. At the same time, in recent years, the development of network and digital technology has completely changed our traditional publishing supply chain process, the new production link has joined the supply chain, and the digital reading consumption has cancelled the tradition. Publishing logistics links, publications products are gradually applied to online and offline collaborative marketing, so the collaborative management of publishing supply chain is more complex and diversified.
Based on the background of the above industrial reality and technology development, the paper aims to introduce the cooperative management theory to the publishing supply chain management in China, in order to solve the problem of CO isotropy in the development of the publishing supply chain. On the basis of the analysis of the content system of the collaborative management of the publishing supply chain and the technical conditions, the implementation strategy of the collaborative management of the publishing supply chain is emphatically analyzed. Based on the main links of the supply chain, the implementation strategies are discussed from the aspects of supplier collaboration, production and marketing synergy, logistics synergy and inventory coordination. Finally, an empirical method is used to evaluate the synergy management performance of the supply chain and provide a scientific basis for the publishing and issuing enterprises to improve the cooperative management ability.
First, on the basis of the analysis of the theory of synergy and the theory of supply chain management, the necessity and feasibility of the collaborative management of the supply chain are discussed. Because the supply chain itself has the "bullwhip effect", the problem of the "bullwhip effect" and the lack of synergy in the publishing and distribution enterprises, the insufficient information sharing, and the organization process and work. The synergistic management of the publishing supply chain is necessary. In the analysis of the cooperative management experience of the supply chain abroad, and the practical conditions of the publishing and issuing enterprises, such as the policy support, the practical foundation and the turning point of digital transformation, the paper puts forward that the supply chain cooperation management is published in China. It has practical feasibility.
Secondly, it expounds the content system, technical conditions and implementation strategies of the collaborative management of the publishing supply chain. After analyzing the influencing factors of the collaborative management of the publishing supply chain, the paper expounds the content system of publishing supply chain coordination: the coordination subject, the cooperative partner and the selection method. On this basis, it focuses on the analysis of the formation mechanism of the collaboration of the publishing supply chain. System, operation mechanism and decision-making mechanism. On the basis of discussing the implementation basis of the collaborative management of publishing supply chain, standardization and implementation conditions, information cooperation and integration strategy are put forward, and the construction of different types of collaborative information platform for publishing supply chain is analyzed. The implementation strategy of Synergetic Information cooperative management platform. The implementation strategy of collaborative management of publishing supply chain is the key content of the paper. It is mainly elaborated from four aspects: Publishing supplier collaboration, production and marketing synergy, logistics synergy and inventory coordination. This is a concrete solution to the incoordination problem of supply chain management in a comprehensive and systematic way. Implementation method.
Finally, the paper puts forward the method of publishing supply chain synergy management performance evaluation, and carries out an empirical study on the publishing and issuing enterprises on the basis of data research. On the basis of establishing the performance evaluation index system of the collaborative management of the publishing supply chain, the fuzzy evaluation method is used to evaluate the collaborative management performance of the publishing supply chain, so as to determine the publishing supply. The management level of collaborative management should be strengthened, so as to enhance the scientificity and applicability of the research.
【学位授予单位】：武汉大学
【学位级别】：博士
【学位授予年份】：2014
【分类号】：G239.2-F

【参考文献】