报刊版面设计中的市场化美学价值研究

发布时间：2018-06-27 01:30

本文选题：报刊 + 版面设计　；参考：《出版广角》2015年09期

【摘要】：报刊是精神文化的承载者,是人类通过大脑的思考和创作,再运用报刊编辑技术加以美化,生产出的可供人们阅读的精神附属品。这既是对报刊产生过程的简单概括,也是人类创办报刊的初衷。随着社会的发展,报刊逐渐集商品属性和公共文化属性于一身,是市场化浪潮中信息传播媒介阵营的重要参与者。因此,在市场经济体制下研究报刊版面设计的市场化美学价值具有重大的现实意义。
[Abstract]:Newspapers and periodicals are carriers of spiritual culture. They are spiritual appendages that can be read by human beings through the thinking and creation of their brains and beautification by means of newspaper editing techniques. This is not only a simple summary of the production process of newspapers and periodicals, but also the original intention of human being to set up newspapers and periodicals. With the development of society, newspapers and periodicals are gradually integrating the attributes of commodity and public culture, which is an important participant in the media camp of information communication in the wave of marketization. Therefore, it is of great practical significance to study the market-oriented aesthetic value of newspaper layout design under the market economy system.
【作者单位】：湖南涉外经济学院;
【分类号】：G213

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