新疆高校校报发展现状及对策研究

发布时间：2018-06-28 18:43

本文选题：新疆 + 高校校报　；参考：《东北师范大学》2011年硕士论文

【摘要】：新疆高校校报从无到有,从少到多,经历了一个较长的发展历程。在这期间,尤其是改革开放三十余年来,在传播先进知识和理念、促进新疆各民族的团结、弘扬正气、丰富校园文化生活等方面做出了重要的贡献。随着科学技术的迅猛发展、社会的进步、“第四媒体”的出现以及全球化进程的进一步加快,网络和手机功能的全面升级,数字化电视、电子书以及手机报的逐步普及,使得新疆高校校报与其他的报纸一样,面临着巨大的挑战和生存压力。受众群体逐渐萎缩、传播速度相对变慢、信源与信道单一、传播内容程式化、不能及时反映多民族受众的诉求、电子版发展缓慢等因素也严重制约着高校校报的发展。对此,高等院校应给予足够的重视,推进管理制度改革和工作机制创新,满足受众的心理需求,结合学校的办学特色,办出校刊特色,加强编辑队伍建设,提高工作效率和技术水平,走报网结合之路,使新疆高校校报真正发挥舆论导向作用,为高校师生乃至社会服务。
[Abstract]:Xinjiang University newspaper has experienced a long process of development from scratch and from less to more. During this period, especially in the past 30 years of reform and opening up, important contributions have been made in spreading advanced knowledge and ideas, promoting the unity of all nationalities in Xinjiang, carrying forward good spirit, enriching campus cultural life, and so on. With the rapid development of science and technology, the progress of society, the emergence of the "fourth media" and the acceleration of the globalization process, the overall upgrading of the functions of the network and mobile phones, the gradual popularization of digital television, e-books and mobile phone newspapers, Make Xinjiang university newspaper and other newspapers, facing enormous challenges and survival pressure. The audience group gradually shrinks, the communication speed is relatively slow, the information source and channel are single, the communication content is stylized, can not reflect the demands of the multiethnic audience in time, the electronic version development slow and so on factors also seriously restricts the development of the university newspaper. Therefore, colleges and universities should pay enough attention to the reform of management system and the innovation of working mechanism, meet the psychological needs of the audience, combine the characteristics of running schools, run out the characteristics of school journals, and strengthen the construction of editorial staff. In order to improve the working efficiency and technical level and take the road of the combination of newspaper and network, Xinjiang university newspaper can really play a leading role in public opinion and serve the teachers and students of colleges and universities and even the society.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G237.5

【共引文献】