从小众走向大众:社交出版的变革与挑战

发布时间：2018-06-28 23:01

本文选题：互联网社交 + 社交出版　；参考：《科技与出版》2015年09期

【摘要】：本文以"赞赏"、"时光流影"、"Wattpad"三个国内外较为著名的社交出版平台为例,重点分析了社交出版给传统出版行业带来的变革与挑战。社交出版作为数字化出版的全新形态,以社交为纽带,以读者为核心,成功将人与人之间的"情感价值认同"转变为出版物的内容和出版作品的潜在销售市场;同时,社交出版也为小众图书出版提供了平台和技术支持,将小众图书引入大众视野。但是,目前社交出版尚处于发展的起步阶段,也面临着一系列包括编辑职能和角色转变、知识产权存在争议、盈利模式尚不明晰在内的问题和挑战。本文也将对社交出版中的这些问题进行探讨,提供初步的解决方案和建议。
[Abstract]:In this paper, three famous social publishing platforms at home and abroad, "appreciation", "time flow shadow" and "Wattpad", are taken as examples to analyze the changes and challenges brought by social publishing to the traditional publishing industry. As a new form of digital publishing, social publishing has successfully transformed the "emotional value identity" between people into the content of publications and the potential sales market of published works, with social communication as the link and readers as the core. Social publishing also provides a platform and technical support for the publication of niche books. However, at present, social publishing is still in the initial stage of development, and it also faces a series of problems and challenges, including editorial functions and role changes, intellectual property rights disputes and unclear profit models. This article will also explore these issues in social publishing, and provide preliminary solutions and suggestions.
【作者单位】：北京师范大学;
【分类号】：G230.7

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