童书无国界,阅读有桥梁——童书“走出去”探索之路

发布时间：2018-07-02 07:14

本文选题：童书“走出去” + 推广　；参考：《出版广角》2017年17期

【摘要】：浙江少年儿童出版社经过多年的努力,在童书"走出去"方面积累了较丰富的经验,也取得了一定的成绩。浙江少年儿童出版社童书"走出去"主要分两个阶段,第一阶段是推广,第二阶段是理解和接纳。童书在"走出去"的过程中,要增强图书版权输出的主动性和参与性,提高"走出去"工作的效率,更重要的是,要重视合作出版和国外市场本土化战略,唯有如此,中国童书才能真正走出国门,走近外国读者,走进国外市场,在国际舞台上讲好中国故事。
[Abstract]:Zhejiang Children's Publishing House has accumulated rich experience and made some achievements in children's book "going out" after years of hard work. The children's book of Zhejiang Children's Publishing House is mainly divided into two stages: the first stage is promotion, the second stage is understanding and acceptance. In the process of "going out," children's books should enhance the initiative and participation of copyright export, improve the efficiency of "going out" and, more importantly, attach importance to cooperative publishing and the strategy of localization in foreign markets. Only Chinese children's books can really go abroad, approach foreign readers, enter foreign markets and tell Chinese stories on the international stage.
【作者单位】：浙江少年儿童出版社;
【分类号】：G239.2

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