数字出版产业链整合研究

发布时间：2018-07-05 19:25

本文选题：数字出版 + 出版产业链　；参考：《湘潭大学》2010年硕士论文

【摘要】： 数字出版是出版产业伴随互联网的快速发展而出现的一种出版业态,近几年来,其发展速度相当惊人。随着经济一体化和全球化的逐步推进,市场竞争不断升级,已由企业、产品之间的竞争向产业链之间的竞争转化,产业链效率的高低成为核心竞争力之一。数字出版产业链整合是在数字内容提供商、数字内容出版商、数字技术支持商、网络服务运营商和读者之间建立某种联系(包括产品联系、技术联系、物流联系、资本联系、管理联系、价值联系、知识联系等),实现资源的最优化配置,从根本上提高整条数字出版产业链的效率和效益。文章首先对数字出版产业链整合的相关理论进行讲述,同时对数字出版产业链及其整合的概念进行界定,明确数字出版产业链的内涵及其整合的意义;然后对数字出版产业链的结构与特点进行研究,指出数字出版产业链主要由产业链上游、中游和下游三部分组成,其具有主体的独立性、环节的依存性、价值的差异性、媒介的融合性等特点,在对我国数字出版产业链的现状进行分析的基础上,指出当前我国数字出版产业链主要存在的问题,说明要实现我国数字出版产业又快又好的发展,必须对数字出版产业链进行整合;最后对数字出版产业链整合模式进行详细论述,提出数字出版产业链整合模式主要有横向一体化整合模式、纵向一体化整合模式、网状一体化整合模式三种模式。横向一体化整合模式可以从技术和内容方面进行;纵向一体化整合模式可以从渠道和产品方面进行;网状一体化整合模式可以从资本、价值、知识和人才方面进行。本文的创新之处主要在于:在梳理前人研究成果的基础上界定数字出版产业链及其整合的概念;运用产业链相关理论对目前数字出版产业链的特点、结构、存在的问题进行详细分析;针对不同的产业链类型,提出相对应的数字出版产业链整合方式。
[Abstract]:With the rapid development of the Internet, digital publishing is a publishing industry. In recent years, the speed of its development is quite amazing. With the development of economic integration and globalization, the market competition has been upgraded constantly. The competition between enterprises and products has been transformed into the competition among industrial chains. The efficiency of industrial chain has become one of the core competitiveness. The integration of the digital publishing industry chain is the establishment of some kind of connection between the digital content provider, the digital content publisher, the digital technology support provider, the network service operator and the reader (including the product connection, the technology connection, the logistics connection, the capital link, etc.) In order to realize the optimal allocation of resources and improve the efficiency and benefit of the whole digital publishing industry chain. Firstly, the paper describes the theory of digital publishing industry chain integration, defines the concept of digital publishing industry chain and its integration, and clarifies the meaning of digital publishing industry chain and its integration. Then the structure and characteristics of the digital publishing industry chain are studied. It is pointed out that the digital publishing industry chain is mainly composed of three parts: upstream, middle and downstream, which has the independence of the subject, the dependence of the link, and the difference of value. Based on the analysis of the current situation of the digital publishing industry chain in China, this paper points out the main problems existing in the digital publishing industry chain of our country, and points out that it is necessary to realize the rapid and good development of the digital publishing industry in our country. Finally, the integration mode of digital publishing industry chain is discussed in detail, and the integration mode of digital publishing industry chain mainly includes horizontal integration model and vertical integration mode. There are three models of network integration and integration. The horizontal integration model can be carried out from the aspects of technology and content, the vertical integration model can be from the channel and the product aspect, and the network integration model can be carried out from the aspects of capital, value, knowledge and talent. The innovation of this paper mainly lies in: defining the concept of digital publishing industry chain and its integration on the basis of combing the previous research results; using the relevant theory of industry chain to analyze the characteristics and structure of the digital publishing industry chain at present. The existing problems are analyzed in detail, and the corresponding integration mode of digital publishing industry chain is put forward according to different types of industry chain.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G237.6-F

【引证文献】