新华文轩的企业文化建设研究

发布时间：2018-07-09 14:53

本文选题：企业文化 + 新华文轩　；参考：《电子科技大学》2017年硕士论文

【摘要】：中国加入WTO以后,市场的自由竞争性越来越激烈,中国企业在更多机会和挑战的背景里重新洗牌,企业文化得到初步发展。随着近年来互联网的崛起打破传统生活和经济模式,中国经济高速发展。随着互联网经济的推进,在“十三五”阶段,国务院倡导推进“大众创业万众创新”一理念,这势必会引发新一轮的经济浪潮。企业在这一经济转型的浪潮中将有更多的发展机遇,同时面临更严峻的挑战,各企业必须打造与企业发展相匹配的企业文化,才能保证和促进公司的不断发展。新华文轩作为图书发行事业单位改制为国有企业的先锋示范单位,经过2005年改制后不仅从原来的单一图书发行整合产业链上下游,形成出版、印刷、发行一体化经营,更是积极拓展更多其他文化传媒相关的业务,多元化发展。新华文轩在过去的发展中一直没意识到企业文化将作为重要要素来支撑企业的发展,经过调查分析在企业文化建设方面存在很多问题。本文将介绍企业文化的相关理论,然后结合新华文轩企业文化的现状及企业发展的战略,以企业文化模型的四个层次整合出一套优化企业文化建设的方案,并基于现状提出实施这些措施所需条件。
[Abstract]:After China's entry into WTO, the market is becoming more and more competitive, Chinese enterprises reshuffle in the background of more opportunities and challenges, and the corporate culture has been preliminarily developed. With the rise of the Internet in recent years to break the traditional life and economic model, China's rapid economic development. With the development of Internet economy, in the stage of the 13th Five-Year Plan, the State Council advocates to promote the concept of "mass entrepreneurship and innovation", which will inevitably lead to a new round of economic wave. In this tide of economic transformation, enterprises will have more opportunities for development, and at the same time face more severe challenges. In order to ensure and promote the continuous development of companies, enterprises must create a culture that matches the development of enterprises. As a pioneer and demonstration unit of state-owned enterprises, Xinhua Wenxuan has not only formed an integrated publishing, printing and distribution operation from the original single book distribution and integration industry chain after the reform in 2005. More actively expand other cultural media related business, diversified development. New Chinese Xuan has not realized that corporate culture will be an important factor to support the development of enterprises in the past. After investigation and analysis, there are many problems in the construction of corporate culture. This paper will introduce the relevant theories of corporate culture, and then combine the present situation of new Chinese culture and the strategy of enterprise development, and integrate a set of plans to optimize the construction of corporate culture by the four levels of corporate culture model. Based on the present situation, the necessary conditions for implementing these measures are put forward.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G239.2-F;F270

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