我国出版产业结构调整研究

发布时间：2018-07-17 15:03

【摘要】：自上世纪世纪90年代以来,我国出版产业的发展环境发生了巨大的变化:加入WTO后,国外出版公司大量涌入,对中国出版产业造成了很大的竞争压力,信息技术为图书出版业发展造就新的技术环境等等。中国出版产业采取了相应的措施应对新机遇和新挑战,比如组建出版集团,加快新技术应用步伐等等。因此非常有必要进一步深化改革,推动产业结构调整升级,推动体制机制和管理创新。本论文研究方法以实证为基础,采用文献研究方法、内容分析方法,描述和揭示了我国出版业发展的轨迹;采用定性和定量分析方法,对我国出版产业结构的现状进行了较为详尽的解剖分析;运用类比、归纳、演绎的方法,明确了我国出版产业发展的路向和实际操作的策略选择。本论文第一章分析了研究背景和意义,对国内外研究现状进行了梳理和述评,并阐述了选题的基本思路、方法、目的和创新点。第二章是本论文的理论支撑部分,对产业结构的主要内容、出版产业的属性与基本特征、出版产业结构要素等进行了分析,并对其基本理论进行了综述。第三章剖析了我国出版产业结构调整的历史、存在的主要问题,并进行了详尽的原因分析;另外,还分析了本次美国金融危机对我国出版产业的影响。第四章分析了西方发达国家的出版产业结构现状,并对其进行比较分析;另外,也分析了前两次金融危机对出版产业的影响。第五章在前述分析的基础上提出了在新形势下加快我国出版产业结构调整的对策建议。
[Abstract]:Since the 1990s, great changes have taken place in the development environment of China's publishing industry. After China's entry into the WTO, a large number of foreign publishing companies have poured in, which has caused great competition pressure to the Chinese publishing industry. Information technology for the development of the book publishing industry to create a new technological environment and so on. China's publishing industry has taken corresponding measures to cope with new opportunities and challenges, such as setting up publishing groups, speeding up the pace of new technology application and so on. Therefore, it is necessary to further deepen the reform, promote industrial structure adjustment and upgrade, promote institutional mechanism and management innovation. The research method of this paper is based on empirical evidence, using literature research method, content analysis method, describing and revealing the development track of China's publishing industry, using qualitative and quantitative methods, This paper makes a detailed anatomical analysis on the present situation of the structure of the publishing industry in our country, and by means of analogy, induction and deduction, clarifies the direction of the development of our country's publishing industry and the strategic choice of the actual operation. The first chapter of this paper analyzes the research background and significance, combs and reviews the current research situation at home and abroad, and expounds the basic ideas, methods, purposes and innovations of the topic. The second chapter is the theoretical support part of this paper, the main content of the industrial structure, the properties and basic characteristics of the publishing industry, the elements of the publishing industry structure are analyzed, and its basic theory is summarized. The third chapter analyzes the history of the restructuring of the publishing industry in China, the main problems, and makes a detailed analysis of the reasons; in addition, it also analyzes the impact of the American financial crisis on the publishing industry in China. The fourth chapter analyzes the present situation of the publishing industry structure in the western developed countries, and makes a comparative analysis of it. In addition, it also analyzes the influence of the previous two financial crises on the publishing industry. On the basis of the above analysis, the fifth chapter puts forward the countermeasures and suggestions to speed up the adjustment of China's publishing industry structure under the new situation.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G239.2-F

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