家长选择儿童读物的问题与对策研究

发布时间：2018-07-17 16:20

【摘要】：本文通过访谈和问卷分析的方法对家长选择儿童读物的现状进行了调查研究,主要围绕从家长认知、儿童需求、选择方法、儿童读物特点和图书市场因素这五个因子进行问卷结果的分析,各维度的平均值大小依次为：选择方法儿童需求家长认知图书市场因素儿童读物特点。由此可见家长选择儿童读物时主要受选择方法的影响,具体分为儿童读物购买地点的选择、购买读本时儿童的参与度、选择读物的类型等几个方面。在家长选择儿童读物的人口统计学差异分析中发现,经济状况不同的家庭在家长选择儿童读物的各个维度上都存在差异,即经济状态影响家长对儿童读物的选择,总分表现为5000～1万1万以上2000～50002000以下；儿童开始阅读年龄不同的家庭在家长认知维度和图书市场因素维度上存在差异,即儿童开始阅读的年龄影响家长对儿童读物的选择。通过笔者对调查问卷的分析和总结以及在访谈中了解到,家长选择儿童读物时主要存在的问题有： (一)家长对儿童读物价值的认识有失偏颇 (二)家长对畅销品牌儿童读物的盲目追捧 (三)家长对儿童读物内容的选择不够全面 (四)家长在书店选购儿童读物时存在的困惑针对以上问题,本文在家长选择儿童读物方面提出了相应的对策和建议,主要有以下几个方面： (一)树立正确的家长观,合理选择儿童读物 (二)根据儿童的心理特点,科学选择儿童读物 (三)按照儿童读物分类特点,合理选择儿童读物 (四)理性分析儿童读物图书市场状态,确保选择质量 (五)把握科学的选择方法,明确优秀儿童读物的标准
[Abstract]:This paper investigates the current situation of parents' choice of children's reading materials by means of interviews and questionnaire analysis, mainly focusing on parents' cognition, children's needs, and selection methods. The average value of each dimension is as follows: children need parents to recognize the characteristics of children's books market factors. It can be seen that when parents choose children's books, they are mainly influenced by the selection methods, including the choice of children's reading place, the participation of children in purchasing books, and the types of reading materials. In the demographic difference analysis of parents' choice of children's books, it is found that families with different economic status have differences in each dimension of parents' choice of children's books, that is, economic status affects parents' choice of children's books. The total scores ranged from 50 000 to 10 000 years above 2000 to 5 000 000, and there were differences in parents' cognitive dimension and book market factor between families with different age of children's reading, that is, the age at which children began to read affected parents' choice of children's reading materials. Through the author's analysis and summary of the questionnaire and in the interview to understand, When parents choose children's books, the main problems are: (1) parents' understanding of children's reading value is biased; (2) parents' blind pursuit of best-selling brand children's books (3) the parents' choice of children's books is not comprehensive enough. (4) the puzzles existing when parents choose and purchase children's books in bookstores aim at the above problems. This paper puts forward the corresponding countermeasures and suggestions on the choice of children's books by parents, mainly in the following aspects: (1) to establish a correct view of parents, Reasonable selection of Children's Books (2) according to the children's psychological characteristics, scientific selection of children's books (3) according to the characteristics of children's books classification, Rational selection of Children's Books (4) rational Analysis of the Market State of Children's Books, ensuring the selection of quality (5) grasping the Scientific Choice method and clarifying the Standard of excellent Children's Books
【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G232.2

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