腾讯互动娱乐的IP跨媒介出版策略研究

发布时间：2018-07-22 15:33

【摘要】：近年来,IP成为文化创意产业领域的高频词汇,催生了行业内争相高价"囤围"热门创意内容的业态新现象。文化企业的顺"市"而为,反映出原生创意资源所自带的受众基础与市场潜力,即固态IP进行跨媒介的泛娱乐品牌化文化产品开发的内核驱动。文章以腾讯互动娱乐为切入点,对其跨媒介运营模式进行研究,探讨基于国内文化产业现状的IP出版发展策略。
[Abstract]:In recent years, IP has become a high-frequency word in the field of cultural and creative industry, which has given birth to a new phenomenon of "hoarding" hot creative content at high prices in the industry. The "city" of the cultural enterprise reflects the audience basis and market potential of the original creative resources, that is, the core drive of the cross-media pan-entertainment brand cultural product development based on solid-state IP. Taking Tencent Interactive Entertainment as the breakthrough point, this paper studies its cross-media operation mode and discusses the development strategy of IP publishing based on the current situation of domestic cultural industry.
【作者单位】：陕西科技大学设计与艺术学院;
【基金】：陕西省社会科学基金项目(2015J028) 四川省教育厅人文社科重点研究基地四川动漫研究中心项目(DM201707) 陕西省教育厅人文社科研究项目(15JK1084) 西安市科技局软科学研究项目(SF1409-2)
【分类号】：G124;G239.2

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