基于e3-value的数字出版商业模式分析

发布时间：2018-07-31 10:02

【摘要】：随着互联网的快速发展和3G时代的到来,读者的阅读习惯和获取信息的方式都发生了革命性的改变,数字出版的浪潮已席卷全世界。与此同时,出版业的产业链格局也发生了重大的转变,变为由传统出版机构、数字技术提供商、网络服务运营商,终端设备制造商等多个领域的企业的交叉综合,原来发展比较成熟的传统出版的商业模式已经不能适应数字出版的要求。由于数字出版产业链各方并没有形成有效合作,存在着数字技术标准不统一、内容匮乏、版权监控不力、盈利模式不清晰等问题,导致目前国内数字出版产业的发展处于相对初级的阶段,没有形成稳定和良性的商业模式。由此本文从数字出版的产业链出发,通过对产业链各参与者的梳理,提出建立数字出版产业联盟,并以此为研究对象,从价值主张、价值支撑和价值保持三个模块进行商业模型的设计。此外,针对建立的商业模型,本文运用e3-value结构化分析工具,构建数字出版产业联盟商业模式的价值模型,并对该价值模型进行仿真运算和分析,分析该商业模型的可行性并对某些建模元素进行敏感性分析,弥补现有商业模式设计研究的指导性和可操作性不强的不足。出版业的未来终将由数字出版主导,因此,建立一个清晰的数字出版商业模式,有助于突破目前数字出版的发展瓶颈,促进数字出版向健康有序的方向发展,进而对整个出版业的发展起到推动的作用。
[Abstract]:With the rapid development of the Internet and the arrival of 3G era, readers' reading habits and ways of obtaining information have undergone revolutionary changes. The wave of digital publishing has swept the world. At the same time, the pattern of the industry chain of the publishing industry has also undergone a major transformation, turning into a cross-integration of enterprises in many fields, such as traditional publishing institutions, digital technology providers, network service operators, terminal equipment manufacturers, etc. The traditional publishing business model, which is mature, can not meet the requirements of digital publishing. As the parties in the digital publishing industry chain have not formed effective cooperation, there are problems such as disunity of digital technical standards, lack of content, weak copyright monitoring, unclear profit model, and so on. At present, the development of domestic digital publishing industry is in a relatively primary stage, without a stable and benign business model. From this point of view, starting from the industrial chain of digital publishing, through combing the participants in the industry chain, this paper puts forward the establishment of the digital publishing industry alliance, and regards it as the object of study, from the viewpoint of value. Value support and value maintenance three modules for business model design. In addition, according to the established business model, this paper uses the e3-value structural analysis tool to construct the value model of the digital publishing industry alliance business model, and carries on the simulation operation and the analysis to the value model. The feasibility of the commercial model and the sensitivity analysis of some modeling elements are analyzed to make up for the lack of guidance and maneuverability of the existing business model design research. The future of the publishing industry will eventually be dominated by digital publishing. Therefore, establishing a clear business model of digital publishing will help to break through the bottleneck of the current development of digital publishing and promote the development of digital publishing in a healthy and orderly direction. In turn, the development of the entire publishing industry to play a role in promoting.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G239.2-F

【参考文献】