从2011年开卷畅销书排行榜看畅销书的选题策划
发布时间：2018-07-31 12:48
【摘要】：畅销书已成为当今中国出版产业的发动机。无论是对作者、出版社还是发行商而言，畅销书都意味着巨大的经济收入和社会影响，从而为作者和出版社创下极高的知名度和美誉度。对于出版社而言，畅销书并非可遇不可求，而是有规律可循的，其运作中最重要的环节在于选题策划。在竞争日益激烈的图书出版行业，策划和出版畅销书已成为许多出版社的目标，，畅销书的选题策划也被越来越多的出版社放在重要的位置。 本文以2011年开卷畅销书排行榜单为参照，结合文献研究法和内容分析法，对当前我国畅销书的选题策划进行了较为深入、系统的分析。论文在明确了畅销书和选题策划的相关概念的基础上，对当前市场上畅销书选题的现状进行了深入剖析，通过理论结合实际的方法，分析了当前畅销书选题策划工作中存在的几个问题，结合实际案例归纳出畅销书选题策划的正确路径，并对未来畅销书选题策划的发展趋势作出了预测。
[Abstract]:The best-seller has become the engine of China's publishing industry. For authors, publishers and publishers, bestsellers mean huge economic and social impacts, thus creating a high profile and reputation for authors and publishers. For publishing houses, bestsellers are not unattainable, but regular, and the most important part of their operation is the selection and planning. In the increasingly competitive book publishing industry, the planning and publishing of best-selling books has become the goal of many publishing houses, and the topic planning of best-selling books has also been placed in an important position by more and more publishing houses. Based on the list of best-sellers in 2011 and the method of literature research and content analysis, this paper makes a deep and systematic analysis on the topic planning of the best-selling books in our country. On the basis of defining the related concepts of bestseller and topic selection planning, the paper deeply analyzes the current situation of bestseller selection in the market, and combines the theory with practical methods. This paper analyzes on several problems existing in the selection planning of bestsellers at present, sums up the correct path of the selection planning of bestsellers in combination with practical cases, and forecasts the development trend of the topic planning of bestsellers in the future.
【学位授予单位】：广西民族大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G232.1
本文编号：2155629
[Abstract]:The best-seller has become the engine of China's publishing industry. For authors, publishers and publishers, bestsellers mean huge economic and social impacts, thus creating a high profile and reputation for authors and publishers. For publishing houses, bestsellers are not unattainable, but regular, and the most important part of their operation is the selection and planning. In the increasingly competitive book publishing industry, the planning and publishing of best-selling books has become the goal of many publishing houses, and the topic planning of best-selling books has also been placed in an important position by more and more publishing houses. Based on the list of best-sellers in 2011 and the method of literature research and content analysis, this paper makes a deep and systematic analysis on the topic planning of the best-selling books in our country. On the basis of defining the related concepts of bestseller and topic selection planning, the paper deeply analyzes the current situation of bestseller selection in the market, and combines the theory with practical methods. This paper analyzes on several problems existing in the selection planning of bestsellers at present, sums up the correct path of the selection planning of bestsellers in combination with practical cases, and forecasts the development trend of the topic planning of bestsellers in the future.
【学位授予单位】：广西民族大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G232.1
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