“冷”“热”结合是王道——以《读者》和《读者文摘》为例对比中美期刊的幽默栏目
发布时间：2018-08-01 08:15
【摘要】：通过对《读者》和《读者文摘》做文本分析发现,中美期刊的幽默栏目呈现出冷媒介热表达的特征,意在弱化读者阅读时的解码障碍。《读者》幽默栏目的特征是:段子年轻化,漫画西方化,故事人性化;《读者文摘》幽默栏目的特征是:段子政治化,政治娱乐化,娱乐生活化。最后,建构了文化差异造成传播失真的模式图,并提出冷、热媒介幽默的辩证关系。
[Abstract]:Through the text analysis of reader and reader's Digest, it is found that the humorous columns in Chinese and American periodicals show the characteristics of hot expression of cold media, which are intended to weaken the decoding obstacles of readers. The characteristics of "readers > humorous columns" are: the young of the paragraph, the Westernization of the comics, the humanization of the story, and the characteristics of the humorous column of the reader's Digest are the politicization of the paragraph. Finally, the paper constructs a pattern of cultural differences causing distortions in communication, and puts forward the dialectical relationship between cold and hot media humor.
【作者单位】： 武汉大学新闻与传播学院;
【分类号】：G239.1
[Abstract]:Through the text analysis of reader and reader's Digest, it is found that the humorous columns in Chinese and American periodicals show the characteristics of hot expression of cold media, which are intended to weaken the decoding obstacles of readers. The characteristics of "readers > humorous columns" are: the young of the paragraph, the Westernization of the comics, the humanization of the story, and the characteristics of the humorous column of the reader's Digest are the politicization of the paragraph. Finally, the paper constructs a pattern of cultural differences causing distortions in communication, and puts forward the dialectical relationship between cold and hot media humor.
【作者单位】： 武汉大学新闻与传播学院;
【分类号】：G239.1
【参考文献】
相关期刊论文 前3条
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