基于中国四城“图书漂流”的实践与思考
发布时间：2018-08-01 09:32
【摘要】：随着城市体积的不断扩大,空间被城市拓展的同时,也被其急速"碎化"。这种"独特的矛盾结构"为实体图书的发行带来了新的模式转向:即充分利用其碎化的时间与空间,在相对闭环中进行循环性发行。文章立足北京、杭州、深圳、成都四城,从实践出发,探索了其以地铁为载体的循环生成下的"图书漂流"传播活动,表明了城市传播的兴起是促进图书实体发行的一次契机,揭示了其在身体实践、仪式过程和书香空间所形成的创新阅读机制。
[Abstract]:With the continuous expansion of the size of the city, space is expanded by the city, but also by its rapid "fragmentation." This kind of "unique contradiction structure" has brought a new pattern turn for the distribution of entity books: making full use of the time and space of its fragmentation to circulate circularly in the relative closed loop. Based on the four cities of Beijing, Hangzhou, Shenzhen and Chengdu, this paper probes into the "book drift" communication activity under the circulation of subway, which shows that the rise of urban communication is an opportunity to promote the publication of book entities. It reveals the innovative reading mechanism formed by its body practice, ritual process and book-fragrant space.
【作者单位】： 南京大学新闻传播学院;四川师范大学影视与传媒学院;
【基金】：国家社会科学基金项目“基于风险社会视角下中国电视传播的响应机制与应对策略研究”(14CXW010)的阶段性研究成果
【分类号】：G239.2
，
本文编号：2157144
[Abstract]:With the continuous expansion of the size of the city, space is expanded by the city, but also by its rapid "fragmentation." This kind of "unique contradiction structure" has brought a new pattern turn for the distribution of entity books: making full use of the time and space of its fragmentation to circulate circularly in the relative closed loop. Based on the four cities of Beijing, Hangzhou, Shenzhen and Chengdu, this paper probes into the "book drift" communication activity under the circulation of subway, which shows that the rise of urban communication is an opportunity to promote the publication of book entities. It reveals the innovative reading mechanism formed by its body practice, ritual process and book-fragrant space.
【作者单位】： 南京大学新闻传播学院;四川师范大学影视与传媒学院;
【基金】：国家社会科学基金项目“基于风险社会视角下中国电视传播的响应机制与应对策略研究”(14CXW010)的阶段性研究成果
【分类号】：G239.2
，
本文编号：2157144
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