台湾地区社会的变迁与文艺副刊的转型——1987年前夕台湾报纸文艺副刊的媒介生态学分析

发布时间：2018-08-03 09:09

【摘要】：文艺副刊在不同年代扮演它们反映社会变迁、政经结构以及社会集体意识的角色,同时又受到后者的影响而调适或改变其自身的形态。本文借鉴媒介生态学的观点和理论,重点探讨1987年前夕台湾地区社会环境因素与文艺副刊之间的关联互动。1987年前夕,台湾地区政治上的松绑带来文艺副刊的多元化发展;经济上,源自报纸发行竞争、资本转换的重视,文艺副刊逐渐以带动社会风潮为己任;文化上,突破既有的范式,迈向文化副刊的新境界;技术上,优化版面视觉效果。此时的文艺副刊强力地发挥了媒介塑造社会集体意识的功能,更凸显了副刊传播影响社会变迁的历史。
[Abstract]:Literary and artistic supplements played a role of reflecting social changes, political and economic structure and social collective consciousness in different ages, and at the same time, influenced by the latter, they adjusted or changed their own forms. Based on the views and theories of media ecology, this paper focuses on the interaction between social and environmental factors and literary supplement on the eve of 1987. On the eve of 1987, the political loosening in Taiwan brought about the pluralistic development of literary supplement. Economically, due to the importance of newspaper distribution competition and capital conversion, the literary supplement gradually takes the drive of social trends as its own responsibility; in culture, it breaks through the existing paradigm and moves towards the new realm of cultural supplement; technically, it optimizes the visual effect of the layout. At this time, the literary supplement played a powerful role in shaping the social collective consciousness of the media, and highlighted the history of the supplement communication affecting social changes.
【作者单位】：广西大学新闻传播学院;
【基金】：广西大学“211四期”区域文化传承创新与交流研究学科群研究项目“社会的变迁·资本的转换·文化的传承:台湾报纸副刊研究”阶段性成果(项目批准号:211QYWH13Z01),是1987年前夕台湾报纸文艺副刊系列研究之一
【分类号】：G213

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