图书进出口问题研究

发布时间：2018-08-03 15:32

【摘要】： 依据国家对出版行业的扩大开放经营指导方针,以图书进出口企业实际操作为研究基础,本篇论文总结了扩大开放政策在世界金融危机时期对我国出版行业的扶持和推动作用,归纳了四项在图书进出口企业经济策略转轨过程中产生的需要解决的重要经营管理问题,为避免图书进出口企业出现重大经济损失、促进出版贸易效益的提高,提出了建设性建议和可行方案。本文的分析方法侧重：市场经济理论与实际数据相结合的推导分析方法；国内外相关法律规范与国际贸易实际案例相结合的案例分析方法；宏观经济政策指导方向与企业实际经营运作结果的比较分析方法。论文的研究成果在于： 1)针对国家对出版行业的扩大开放政策,结合国际生产折衷理论,分析图书出口贸易企业海外扩大投资过程中投资策略与海外营销模式的转变不同步产生潜在投资风险问题及解决问题的方法。 2)针对国家对出版行业的上市融资策略,提出扩大开放政策指导下图书进口企业扩大融资与资金的有效使用的逆向矛盾,并通过建立企业内审机制和行业监督实现资金的有效使用。 3)分析企业在兼并重组过程中,因企业的管理重心、运营要求差异产生的潜在管理风险；总结了行业经营政策变革过程必然面临的因经营管理规范化、标准化时间滞后给企业经营带来的或有风险。提出企业通过业务管理、财务管理、物流管理多维度的统一调控,提高管理效益,降低经营风险的可行方案。 4)论文指出了在扩大开放政策的推动下,伴随多种海外合作经营方式的形成,代理出口销售成为图书出口行业创收的重要来源。论文具体分析了代理出口销售形式可能存在的销售方法律关系问题、贸易标的合法性问题以及新的国际金融环境下的结算汇率风险问题。因此,对代理出口销售形式的有效管理已经成为完善行业扩大开放政策执行的重要内容。简言之,虽然面临新的问题,扩大开放政策通过对内产业规模扩大,对外加强海外投资力度,优化了图书进出口贸易条件,提高了我国图书进出口企业在金融危机情况下的国际竞争力,为我国出版行业创造了生存和发展的契机。
[Abstract]:Based on the national guidelines for the expansion of the open operation of the publishing industry and the practical operation of the book import and export enterprises, this paper summarizes the role of the expanded opening policy in supporting and promoting the publishing industry in China during the period of the world financial crisis. This paper sums up four important business and management problems that need to be solved in the course of the economic strategy transition of book import and export enterprises, in order to avoid the great economic losses of book import and export enterprises, and to promote the improvement of the efficiency of publishing trade. Constructive suggestions and feasible schemes are put forward. The analysis method of this paper focuses on: the derivation and analysis method of combining the market economy theory with the actual data, the case analysis method of combining the domestic and foreign relevant legal norms with the actual cases of international trade; A comparative analysis of macroeconomic policy direction and the actual operating results of enterprises. The research results of this paper are as follows: 1) aiming at the country's policy of opening wider to the publishing industry and combining the international production compromise theory, The paper analyzes the potential investment risk problems and the methods to solve these problems in the process of expanding overseas investment of book export trade enterprises. 2) to solve the problems in the process of the investment strategy and the overseas marketing mode changing out of step. 2) to solve the problems in the process of expanding overseas investment. The listing and financing strategy of the industry, Under the guidance of the policy of expanding opening to the outside world, this paper puts forward the reverse contradiction between the expansion of financing and the effective use of funds by book importing enterprises. And through the establishment of enterprise internal audit mechanism and industry supervision to achieve the effective use of funds. 3) analyze the potential management risk caused by the difference of management center and operation requirements in the process of merger and reorganization. In this paper, the author sums up the risks that the reform process of industry management policy will inevitably face due to the standardization of management and the lag of standardization time. This paper puts forward a feasible plan for enterprises to improve management efficiency and reduce management risk through the unified regulation of business management, financial management and logistics management. 4) the paper points out that under the promotion of the policy of expanding the opening up, With the formation of a variety of overseas cooperative management modes, the agent export sales become an important source of income generation in the book export industry. This paper analyzes the legal relationship of the seller, the legitimacy of the trade mark and the settlement exchange rate risk in the new international financial environment. Therefore, the effective management of the form of agency export sales has become an important content to improve the implementation of open policy. In short, although facing new problems, the policy of expanding the opening up has improved the terms of trade in books import and export by expanding the scale of domestic industries and strengthening overseas investment. It improves the international competitiveness of Chinese book import and export enterprises under the situation of financial crisis, and creates a chance for the survival and development of Chinese publishing industry.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F752.6;G239.2-F

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