图书广告语“打假”要有语文素养
发布时间：2018-08-12 13:24
【摘要】：正近日,一家名为读库的出版机构在官微发布的"抱怨"引发不少关注。读库称由他们推出的一套童书《小小自然书》被职业打假人举报。由于该书推广文案中的"最质朴的大千世界给最初的你"这句话使用了两个"最"字,被举报人认为涉嫌虚假宣传。目前工商部门尚未对此举报做出最终结论,不过,不少图书也曾因在推广中使用"最"字遭举报。(《北京青年报》,9月15日)职业打假人盯上出版行业,这是一件好事情。图书也是一种商品,也存在不同程度的商品质量问题,比如抄袭、拼凑、盗版,等等。只是,在出版行业打假,到底应该是紧盯图书推
[Abstract]:Recently, a publishing organization called Readbook, published in the official micro-"complaint" caused a lot of attention. Readers say a set of children's books, Little Nature Books, was reported by professional counterfeiters. Since the book popularizes the phrase "the most pristine world to the original you" in the text, it uses two "most" words and is suspected of false propaganda by whistleblowers. The industry and commerce department has not yet reached a final conclusion on the report, but many books have also been reported for using the word "the most" in promotion. (Beijing Youth Daily, Sept. 15) it is a good thing that professional counterfeiters are targeting the publishing industry. Books are also a commodity, and there are also varying degrees of commodity quality problems, such as plagiarism, patchwork, piracy, and so on. Just, in the publishing industry to crack down on counterfeiting, should be focused on the book push
【分类号】：G239.2
本文编号：2179186
[Abstract]:Recently, a publishing organization called Readbook, published in the official micro-"complaint" caused a lot of attention. Readers say a set of children's books, Little Nature Books, was reported by professional counterfeiters. Since the book popularizes the phrase "the most pristine world to the original you" in the text, it uses two "most" words and is suspected of false propaganda by whistleblowers. The industry and commerce department has not yet reached a final conclusion on the report, but many books have also been reported for using the word "the most" in promotion. (Beijing Youth Daily, Sept. 15) it is a good thing that professional counterfeiters are targeting the publishing industry. Books are also a commodity, and there are also varying degrees of commodity quality problems, such as plagiarism, patchwork, piracy, and so on. Just, in the publishing industry to crack down on counterfeiting, should be focused on the book push
【分类号】：G239.2
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