基于媒介融合的报纸版面设计语言分析与创新研究

发布时间：2018-08-12 19:56

【摘要】：报纸是人们了解新闻时事、接受信息的主要媒介,其普及性广,影响力大。在新闻传播领域,报纸仍然占据着重要地位,与社会、经济、文化、生活等息息相关。本文以媒介融合为考察背景,对当前报纸的发展情况和读者结构做出综合分析,提出报纸如何提升版面设计语言。对报纸版面设计语言有一个概念性了解之后,明确其特点,细化为版面理性设计语言和感性设计语言两部分,前者是有具体细则和规范可以遵循的,包括文字、线条、分栏等,后者是是需要感性领悟来把握的,包括图形、色彩和留白等。本文通过对31个省1018种不同报纸取样调查,对报头的色彩、标题与正文的文字字体、分栏与网格体系组合形式、图片使用量等要素做出系统地量化分析,得出其变化的相关数据,并以图表的形式做出归纳总结。在这些变化的基础上分析版面设计语言产生变化的原因,综合分析报纸这一纸质媒介与广播、电视、杂志、网络四种媒介的差异性,通过优劣性对比,总结出报纸向其他媒介学习借鉴的地方,报纸向广播学习设立栏目的模式,细分受众市场;向电视学习震撼的视觉效果;向杂志学习时尚的封面设计;向网络学习强大的链接功能等。报纸向其他媒介汲取优势元素,使得报纸版面设计语言的呈现发生了变化。对版面设计语言发生变化这一现象作出进一步深入分析,总结出在媒介融合影响下,报纸版面整体外貌、内部编排以及功能性所发生的深层次的变化。由此提出报纸版面语言设计创新的个人见解,即版面设计语言应该更加立体化,由平面向多维发展,适当引入中国元素、地域特色;版面色彩语言应该层次化,求简约不求多,注重色彩的可见度;异型报纸突破现有报纸版型的束缚;依靠新技术的应用丰富版面语言呈现的平台。
[Abstract]:Newspaper is the main medium for people to understand current affairs and receive information. It has wide popularity and great influence. In the field of news communication, newspapers still occupy an important position, closely related to society, economy, culture, life and so on. Based on the background of media fusion, this paper makes a comprehensive analysis of the current newspaper development and reader structure, and puts forward how to improve the layout design language. After a conceptual understanding of the newspaper layout design language, the characteristics of the language are clarified and refined into two parts: the rational layout design language and the perceptual design language. The former has specific rules and regulations to follow, including text, lines, columns, etc. The latter need perceptual understanding to grasp, including graphics, colors and white space. Through sampling and investigation of 1018 different newspapers in 31 provinces, this paper makes a systematic quantitative analysis of the color of the newspaper head, the text font of the title and the text, the combined form of column and grid system, the usage of pictures, and so on. Get the relevant data of its change, and make a summary in the form of chart. On the basis of these changes, this paper analyzes the reasons for the changes in layout design language, and comprehensively analyzes the differences between the paper medium and the four media of broadcasting, television, magazine and network, through the comparison of advantages and disadvantages. The paper sums up the places where newspapers can learn from other media, such as establishing columns to broadcast, subdividing the audience market, learning the shocking visual effects from TV, learning fashion cover design from magazines, and so on. Learn from the network of powerful link functions and so on. Newspapers draw advantage elements from other media, so that the presentation of newspaper layout design language has changed. This paper makes a further analysis of the phenomenon of the changes in layout design language, and summarizes the profound changes in the overall appearance, internal layout and functionality of newspaper layout under the influence of media integration. Therefore, the author puts forward his personal opinion on the innovation of newspaper layout language design, that is, the layout design language should be more three-dimensional, develop from plane to multi-dimension, appropriately introduce Chinese elements and regional characteristics, and the layout color language should be hierarchical, and not be simple, but not more. Emphasis on the visibility of color; abnormal newspapers break through the constraints of the existing newspaper format; rely on the application of new technology rich layout language presentation platform.
【学位授予单位】：沈阳航空航天大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G213

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