大学出版社的改制瓶颈研究

发布时间：2018-08-13 08:41

【摘要】： 长期以来,我国大学出版社作为大学下属的二级事业单位存在。十六大以后,大学出版社由体制内改革转向改制。新闻出版总署要求,在2009年年底之前所有大学出版社一律改制为企业。客观地讲,国家对大学出版社改制的决心和力度很大,但截至2009年年底大学出版社改制的结果并不尽如人意。大学出版社在改制过程中虽然取得了明显的成效,但也暴露了不少的问题。这些问题解决不了,就导致了改制瓶颈的出现。本文围绕大学出版社改制这一热门话题,深入剖析了改制的瓶颈问题,并提出了突破瓶颈的建议。改制,对大学出版社而言,并不意味着要被动地等待制度的安排,而是要认真地研究国家相关政策,掌握正确的改制思路,积极应对改制以谋求更好地发展。这就是本文选题的意义。大学出版社共有四种形式,本文的研究对象专指“大学下属的大学出版社”这种形式。大学出版社的改革以党的十六次代表大会为分界,之前侧重于体制内的改革,之后侧重于改制。本文从三个方面论证了大学出版社转企的必要性,正面肯定了大学出版社改制的意义。本文对大学出版社改制的内涵进行了阐释。改制意味着大学出版社要从事业单位转为企业,要建立现代企业制度,建立完善的法人治理结构。本文创造性地提出了“改制的立足点”这一命题,大学出版社改制应以大学出版社的使命为立足点。将大学出版社个体改制后能否更好地履行自身使命作为衡量其改制成功与否的首要标准。大学出版社改制过程中出现的难题导致了改制瓶颈的出现。改制的瓶颈问题总结起来,主要体现在三个方面:产权问题、校社关系问题、人员安置问题。具体来说,本次改制并没有触及大学出版社的产权归属,改制前后大学出版社坚持的都是国有单一产权。这对于那些原本企业化运作良好、急于吸纳资金做大做强的出版社来说是种遗憾。改制后,大学出版社转制为企业。大学出版社应服务于社会文化的传承与发展,而转为企业的大学出版社会表现出逐利的价值取向,偏离原来的运行轨道,出版社与所属大学的关系出现疏离倾向。“老人老办法,新人新办法”的过渡性人事策略使得部分资深编辑为了保住原事业编制的福利待遇而选择提前离岗或退休,造成出版社一定程度上的人才断层。本文客观地分析了大学出版社改制的瓶颈,着重提出了大学出版社改制后的发展战略,即立足企业定位,突破改制瓶颈。同时也清醒地认识到关于产权单一的问题还有待于国家未来的政策调整,这个问题的解决还需假以时日。对大学出版社改制后发展战略具体建议包括:依托大学资源,致力于教育出版;面向市场,加强人才培养;打造品牌,树立整合营销理念;节约成本,加强经济核算。最后本文总结了大学出版社强社——外语教学与研究出版社的成功经验,为大学出版社突破改制瓶颈提供了样板。
[Abstract]:Since the 16th National Congress of the CPC, university publishing houses in China have been transformed from institutional reform to restructuring. The General Administration of Press and Publication has requested that all university publishing houses be restructured into enterprises by the end of 2009.
Objectively speaking, the state has made great efforts to reform the University Publishing House system, but the results of the reform of the University Publishing House by the end of 2009 are not satisfactory. Focusing on the hot topic of the restructuring of University Publishing houses, this paper analyzes the bottleneck of the restructuring and puts forward some suggestions for breaking through the bottleneck.
For University Publishing houses, restructuring does not mean waiting passively for the arrangement of the system. It means earnestly studying the relevant policies of the state, grasping the correct ideas of restructuring and actively responding to the restructuring in order to seek better development.
There are four forms of University Publishing houses. The research object of this paper refers to the form of "university publishing houses under universities". The reform of university publishing houses is divided into 16 congresses of the Communist Party of China.
This paper demonstrates the necessity of transforming University Publishing House into enterprise from three aspects and affirms the significance of reforming university publishing house positively.This paper explains the connotation of reforming university publishing house.The reformation means that university publishing house should change from business unit to enterprise, establish modern enterprise system and perfect corporate governance structure. This paper puts forward the proposition of "the foothold of restructuring". The restructuring of university publishing houses should be based on the mission of University Publishing houses.
The bottlenecks of the restructuring of university publishing houses are mainly reflected in three aspects: property rights, the relationship between University and society, and the placement of personnel. It is a pity for those publishing houses which are originally well run and eager to absorb funds to become bigger and stronger. After the restructuring, university publishing houses are transformed into enterprises. On the original track, the relationship between the publishing house and its university tends to be alienated. The transitional personnel strategy of "old method, new method" makes some senior editors choose to leave their posts or retire early in order to maintain the welfare benefits of their original undertakings, resulting in a certain degree of talent gap in the publishing house.
This paper objectively analyzes the bottlenecks of the restructuring of University Publishing houses, and puts forward the development strategy of the restructuring of University Publishing houses, that is, to break through the bottlenecks of restructuring based on the orientation of enterprises. At the same time, it is also clear to realize that the problem of single property rights still needs to be adjusted by the future policy of the state, and that the solution to this problem still needs time. Specific suggestions for the development strategy of the press after restructuring include: relying on University resources, devoting to education and publishing; facing the market, strengthening personnel training; building brand, establishing integrated marketing concept; saving costs and strengthening economic accounting.
Finally, this paper summarizes the successful experience of the University Press, a powerful foreign language teaching and research publishing house, and provides a model for the University Press to break through the bottleneck of restructuring.
【学位授予单位】：中国政法大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G239.22-F

【共引文献】