湖南图书版权贸易发展研究

发布时间：2018-08-13 13:15

【摘要】： 随着中国加入WTO,中国出版业逐渐与国际出版业接轨,渐进融入国际化的大市场,图书版权贸易的作用对国内出版业来说变得尤为重要。历经十多年的发展,湖南图书版权贸易取得了长足发展,图书版权引进与输出均有大幅度提升,图书版权合作交流的国家日益增多,逐步成为国内图书版权贸易市场的重要组成部分。但是国内图书版权贸易整体发展形势并不令人乐观,特别是对于湖南这一出版大省,图书版权贸易的现状也让人堪忧,无论从版权行政管理部门的管理体制上,还是从出版经营单位等各环节都存在着诸多问题,严重制约了湖南出版业快速持续的增长。因此,本文试图对湖南图书版权贸易的发展进行比较全面系统的分析研究,探寻其发展过程中存在的问题并提出可行的发展策略,希望为湖南图书版权贸易的发展带来些许启发。本文以湖南图书版权贸易作为主要研究对象,将湖南图书版权贸易的现状和发展环境置于国内图书版权贸易现状和发展的现实背景下进行分析。本文的研究路线是,首先对湖南图书版权贸易的总体状况、湖南出版业的总体情况、湖南图书版权贸易发展历程进行了全面分析,然后对近年来的湖南图书版权贸易数量和结构进行了详细的分析和阐释。接着运用SWOT分析框架对湖南图书版权贸易的市场环境进行了分析,主要是从湖南图书版权贸易发展的外部环境因素和内部条件入手,详细分析了市场机会、市场威胁、竞争优势、发展劣势。最后在对湖南图书版权贸易现状和发展环境全面分析的基础上提出有效的发展策略。从政府职能层面、相关行业服务层面、出版社操作层面三个方面具体探讨了湖南省图书版权贸易发展的具体策略,力图找到有效可行的方案。
[Abstract]:With China's entry into WTO, China's publishing industry is gradually in line with the international publishing industry, gradually into the international market, the role of book copyright trade has become particularly important for domestic publishing industry. After more than a decade of development, Hunan book copyright trade has made great progress, book copyright import and export have been greatly improved, book copyright cooperation and exchange countries are increasing. Gradually become an important part of the domestic book copyright trade market. However, the overall development situation of domestic book copyright trade is not optimistic, especially for Hunan, a publishing province, the current situation of book copyright trade is worrying, no matter from the management system of copyright administration department. There are still a lot of problems in every link, such as publishing management units, which seriously restrict the rapid and sustained growth of Hunan publishing industry. Therefore, this paper attempts to make a comprehensive and systematic analysis and study on the development of Hunan book copyright trade, to explore the problems existing in its development process and to put forward feasible development strategies. I hope to bring some inspiration to the development of Hunan book copyright trade. This paper takes Hunan book copyright trade as the main research object and analyzes the present situation and development environment of Hunan book copyright trade under the realistic background of domestic book copyright trade status and development. The research route of this paper is: firstly, the overall situation of Hunan book copyright trade, the overall situation of Hunan publishing industry, the development course of Hunan book copyright trade are analyzed comprehensively. Then, the quantity and structure of Hunan book copyright trade in recent years are analyzed and explained in detail. Then it analyzes the market environment of Hunan book copyright trade by using the SWOT analysis framework, mainly from the external environmental factors and internal conditions of the development of Hunan book copyright trade, and analyzes the market opportunities and market threats in detail. Competitive advantage, development inferiority. Finally, based on the comprehensive analysis of the present situation and development environment of Hunan book copyright trade, effective development strategies are put forward. This paper probes into the specific strategies of the development of the book copyright trade in Hunan Province from three aspects: the government function level, the related industry service level and the publishing house operation level, and tries to find out the effective and feasible plan.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G239.2-F

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