CD出版社发展的战略分析

发布时间：2018-08-24 10:04

【摘要】： 本文结合CD出版社目前的情况,以战略管理的理论知识为依据,采用企业战略制定中的一些分析方法和技术对外部环境的机遇与威胁和内部环境的优劣势进行分析,为CD出版社未来几年在制定了战略方向上做一些探索,分析了CD出版社的愿景和长期目标,拟定了战略分析的思考方向,并提出两个发展战略方向,即:传统图书出版战略方向和数字出版战略方向。主要内容介绍了与本文有关的研究的背景、意义、理论知识与方法和分析思路;中国出版业情况介绍,主要介绍近年来我国图书出版情况、大学出版社的发展概况、电子信息类图书的出版情况、数字出版的发展趋势介绍和其他大学出版社的发展介绍与借鉴,目的在于了解CD出版社的外部环境特点,对后期外部环境分析做铺垫;CD出版社的愿景和任务思考,因为企业愿景和任务陈述在制定战略时具有很好的指导意义和统一出版社员工思想与价值观的作用,所以对这两方面做了分析;出版社外部环境分析,主要介绍了我国的宏观出版环境;利用EFE矩阵分析了外部环境的5个机会和5个威胁。利用IFE矩阵分析内部环境的6个优势与6个劣势;出版社内部环境分析,主要介绍了我国的宏观出版环境;利用EFE矩阵分析了外部环境的5个机会和5个威胁。利用IFE矩阵分析内部环境的6个优势与6个劣势;CD出版社发展战略制定与思考,利用SWOT矩阵对机会与威胁和优势与劣势进行了配对分析,并提出战略制定的两个思考方向。本文力求将战略管理理论与方法和小型大学出版社的发展实践相结合,在小型大学出版社如何制定和选择战略方面做了一些思考。希望对小型大学出版社在战略制定时怎么把握战略方向有一定的指导。
[Abstract]:Based on the theoretical knowledge of strategic management, this paper analyzes the opportunities and threats of the external environment and the advantages and disadvantages of the internal environment by using some analytical methods and techniques in the formulation of the enterprise strategy based on the current situation of CD Publishing House. This paper explores the strategic direction of CD publishing house in the next few years, analyzes the vision and long-term goal of CD publishing house, draws up the thinking direction of strategic analysis, and puts forward two development strategic directions. Namely: the traditional book publication strategy direction and the digital publication strategic direction. The main content introduces the background, significance, theoretical knowledge and methods and analysis ideas of the research related to this article, the situation of China's publishing industry, mainly introduces the situation of book publishing in China in recent years, the general situation of the development of university publishing houses, The publishing situation of electronic information books, the development trend of digital publishing and the development of other university publishing houses are introduced and used for reference in order to understand the characteristics of the external environment of CD publishing house. It is necessary to lay the groundwork for the later analysis of the external environment of CD Publishing House, because the enterprise vision and mission statement have good guiding significance in formulating the strategy and the role of unifying the ideas and values of the publishing staff. So this paper analyzes the two aspects; the external environment of the publishing house mainly introduces the macro publishing environment of our country; using the EFE matrix to analyze the five opportunities and five threats of the external environment. Using IFE matrix to analyze the six advantages and disadvantages of internal environment, publishing house internal environment analysis, mainly introduces the macro publishing environment in China, and uses EFE matrix to analyze 5 opportunities and 5 threats of external environment. Using IFE matrix to analyze the six advantages and six weaknesses of internal environment, the author makes and ponders over the development strategy of CD Publishing House, analyzes the opportunities and threats and advantages and disadvantages by using SWOT matrix, and puts forward two thinking directions of strategy making. This paper tries to combine the theory and method of strategic management with the development practice of small university publishing house, and makes some thoughts on how to formulate and select strategy for small university publishing house. It is hoped that there will be some guidance on how to grasp the strategic direction when the small university publishing house makes the strategy.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F272;G239.22-F

【共引文献】